Shark Tank Lady Alpha, a nursing cover founded by Jacqueline and Jeremy Samuelson, entered Shark Tank USA in 2024 on Season 15. The founders were seeking $100,000 for 10% equity. However, they secured a deal with Barbara Corcoran, $100,000 for 10% equity. In this article, we will explore Lady Alpha’s net worth in 2024, its Shark Tank pitch summary, and more.

Lady Alpha Net Worth

According to the Shark Tank deal, Lady Alpha’s estimated net worth is $1 million as of March 2024, and its annual revenue is not disclosed. 

Net worth$1 million *estimated
Annual Sales RevenueNot Available
ProfitsNot Available
Lifetime salesNot Available
Employees2-10 employees

Lady Alpha Net Worth Timeline

Net Worth 2024$1 million
Net Worth 2023$800K 

Shark Tank Lady Alpha Update from Season 15 

The founders entered the Shark Tank seeking $100,000 for 10% equity, valuing the company at $1 million. Jeremy and Jackie presented their business idea to a group of five Sharks and talked about how it can grow.

They presented a nursing cover with a built-in fan to keep your baby cool during feeding. It has a special feature: a 3-speed fan attached to it. This helps keep both mom and baby cool during feeding. The fan doesn’t have blades, so it’s safe for the baby and won’t tangle mom’s hair. 

Plus, the gentle sound of the fan can help soothe the baby to sleep. Moreover, it’s designed to be flexible, allowing you to adjust the opening for eye contact with your baby while feeding. Also, they use 100% muslin cotton fabric, which is light and durable.

Cool Covers are available in five different colors: Sage Remington, Champagne Mami, Midnight Magic, Cool Blue, and Hot Pink. The full set, with the fan included, sells for $59.95. To make it, it costs $17.30. Before appearing on TV, Lady Alpha had been running for seven months. During that time, they sold 1,400 units, earning $79,000 in sales.

Barbara Corcoran asked about their advertising methods, and Jacqueline explained they mainly rely on social media. They were seeking an investment in the show and had already received $15,000 from Jacqueline’s uncle, which they used for intellectual property (IP) and additional inventory.

Lori Greiner wanted to know more about their backgrounds. Jeremy explained that he grew up on a farm in a small town and later found employment at a hospital. Jacqueline explained that she was a first-generation American raised by a single mom. Also she further explained that she was inspired by her mother’s hard work to strive for success. 

Jeremy came up with the idea to add a fan, and Jacqueline’s seamstress grandmother crafted their prototype. They then filed for their first provisional patent and had their utility patent approved just two weeks before appearing on Shark Tank. Lori wanted to know more about the product’s demand. Jacqueline explained that whenever she wears it in public, other moms react strongly to it. 

The company had a waitlist. Moms were eager because there was nothing like it in the market. Their main issue was that they were constantly running low on inventory due to high demand for the product. 

After hearing all the history of the product, Barbara Corcoran finally made an offer. She offered exactly what Jacqueline and Jeremy requested: $100,000 for 10% ownership of the company. Then, Jeremy asked Barbara about financing purchase orders. Barbara agreed to it. The couple accepted her offer without hesitation.

Company NameLady Alpha
FoundersJacqueline and Jeremy Samuelson
BusinessA nursing cover with a built-in fan to keep your baby cool during feeding
EpisodeSeason 15, Episode 17
Asked Deal$100,000 for 10% equity
Final Deal$100,000 for 10% equity
SharkBarbara Corcoran
Business StatusIn Business
Company WebsiteVisit Website
HeadquarterArizona, USA

What Happened to Lady Alpha after Shark Tank?

As of March 2024, Lady Alpha is still in business. Lady Alpha stands out because it’s the only nursing cover with a built-in fan. The U-shaped fan securely attaches with a Velcro strap. It has 16 separate air outlets, providing a gentle breeze for both mom and baby. 

It has a rechargeable battery for convenience when traveling. The package includes a USB-C charging cord for optimal charging. When fully charged, the fan can run for up to 6 hours on low, 4 hours on medium, and 2 hours on high. Charging typically lasts about 2 hours, and a blue light shows when it’s fully charged.

Appeared on Shark Tank, it was a reason for the increase in the company’s sales. As of now, the website is accepting pre-orders, scheduled to ship in May 2024. To learn more about the product and the company, check out the Lady Alpha website. 

Lady Alpha Founders

Lady Alpha Founders Jacqueline and Jeremy Samuelson

Jacqueline and Jeremy Samuelson are the founders of Lady Alpha. The company started in 2023. When Jackie nursed her first baby, it got too hot for both her and the baby because they lived in a hot place, Arizona. She wanted something to keep them cool and covered. This problem led to the creation of this unique product.

Lady Alpha Achievements and Awards

YearAchievements and Awards
2024The company was featured on Shark Tank Season 15 and got the deal from Barbara Corcoran 


Shark Tank is a TV show showcasing different business ideas, helping them succeed. The show featured Lady Alpha as one of the ventures. They made a deal with Barbara Corcoran, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.

Before you leave, check out the other company updates in Season 15, Episode 17. 


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