Shark Tank FairyTail Pet Care, a wedding day pet care service founded by Kelly Nova and Ilana Karcinski, telecasted Shark Tank USA in 2024 on Season 15. The founders were seeking $75,000 for 10% equity for their business. However, they secured a deal with Barbara Corcoran, $75,000 for 22% equity. In this article, we will explore FairyTail Pet Care Net Worth in 2024, its Shark Tank pitch summary and more.

FairyTail Pet Care Net Worth

As of July 2024, FairyTail Pet Care’s net worth is $800K, and its annual revenue was $123,000 in 2022. 

Net worth$800K
Annual Sales Revenue$123,000 (2022)
ProfitsNot Available
Lifetime salesNot Available
Employees11-50 employees

FairyTail Pet Care Net Worth Timeline

Net Worth 2024$800K
Net Worth 2023$750K
Net Worth 2022$700K

Shark Tank FairyTail Pet Care Update from Season 15 

Kelly and Ilana, the founders of FairyTail Pet Care, introduced their business on Shark Tank with the help of some cute dogs. A year ago, they received a surprising email they thought was spam. After confirming that Shark Tank’s casting producer had sent that email, they felt shocked, excited, and nervous.

They spent six months preparing for the Tank, ready with their answers to all potential questions from the sharks. Finally, they got the chance to present their business in June. The founders were seeking a Shark’s help to grow the franchise side of their business. There, they asked for $75,000 in exchange for 10% equity, valuing the company at $750K.

FairyTail Pet Care helps couples include their dogs in wedding celebrations. They promise a stress-free experience for pets and their owners. Also, they have a history of donating to animal shelters. Since 2015, they have been donating more than $20,000 to local animal shelters.

FairyTail Pet Care offers various services tailored to the wedding couple and their pet’s needs. They start with a free meet-and-greet session to understand the pet’s personality and needs. To ensure pets are comfortable, they offer exercise and exploration activities. They use GoPro cameras to capture the pet’s perspective during the wedding, adding a unique touch to the wedding footage. 

Moreover, FairyTail Pet Care offers post-wedding pet-sitting services in the couple’s home or hotel room, ensuring pets are well cared for while the newlyweds relax.

Ilana ended their pitch by asking for an investment in their unique wedding pet care business. Mark praised the idea, and Lori wanted to know more about their background. After Kelly shared their story, Robert asked about their pricing. Kelly explained that their services require a minimum of 3 hours, starting at $600 for one dog, and each extra hour costs $100.

Kevin asked how customers find them. The ladies explained that they advertise on social media and have a large following on TikTok. Also, she said that FairyTail Pet Care head office was based in Tampa, Florida. 

Then, Robert asked about their sales figures. Kelly said they opened four franchises in their first year in 2022. Afterward, Lori asked about their sales, excluding the franchises. Ilana said that they earned $123,000 last year, with a 70% profit margin, plus an additional $80,000 from the franchises.

Also, a year before filming, they opened their first franchise. It cost $12,500 to start, and Kelly and Ilana received 9% of the gross sales. Despite the company’s excellent value, Robert Herjavec decided not to invest. Further he said that he liked having his dog at his wedding but didn’t think the business was worth investing in.

Lori Greiner also decided not to invest and said she preferred to grow businesses significantly and didn’t see that potential here. Mark Cuban liked the concept but didn’t think the company was scalable. He believed that no matter how many weddings or franchises they had, it wouldn’t be a good investment, so he also declined.

Ilana then highlighted that their company was mission-driven and focused on giving back to help shelter animals. However, Barbara Corcoran liked what she heard and offered $75,000 for 25% equity in FairyTail Pet Care. Kevin then offered $75,000 for 33.3% equity. 

However, Kelly and Ilana countered Barbara’s offer, asking her to lower her equity to 15%, but Babara refused it. They then countered with 20%, and Babara finally agreed to 22%. Finally, the ladies accepted Babara’s final offer and left Shark Tank with a deal valuing the company at $340,900.

Company NameFairyTail Pet Care
Founders Kelly Nova and Ilana Karcinski
BusinessA wedding day pet care service
EpisodeSeason 15, Episode 04
Asked Deal$75,000 for 10% equity
Final Deal$75,000 for 22% equity
Shark Barbara Corcoran
Business StatusIn Business
Company WebsiteVisit Website
HeadquarterTampa, Florida, United States

Summary of the Sharks’ Deal List!

SharkOfferCounter Offer
Barbara Corcoran01 – $75,000 for 25% equity

02 – $75,000 for 22% equity (Accepted Deal) 
01 – $75,000 for 15% equity

02 – $75,000 for 20% equity
Kevin O’Leary$75,000 for 33.3% equityN/A
Robert HerjavecNo OfferN/A
Lori GrinearNo OfferN/A
Mark CubanNo OfferN/A

What Happened to FairyTail Pet Care after Shark Tank?

As of July 2024, the FairyTail Pet Care is still in business. The Shark Tank appearance boosted their sales and marketing, likely benefiting future wedding seasons. Currently, their website shows they still have four locations, with the central hub in Tampa Bay, Florida. Their franchise locations are in West Palm Beach, Florida; Las Vegas, Nevada; and Pittsburgh, Pennsylvania.

So far, they have included over 1,000 pets in weddings and other celebrations, showing the importance of pets as family members. They also manage their franchisees’ websites and SEO. You can learn more about their business by visiting their website.

FairyTail Pet Care Founders

FairyTail Pet Care Founders Kelly Nova and Ilana Karcinski

Kelly Nova and Ilana Karcinski are the founders of FairyTail Pet Care, which was started in 2015. Kelly and Ilana have been best friends since they were 13. After graduating, they worked together at a national hotel chain. They always wanted to start a business but needed to figure out what to do.   

They noticed that couples at hotels often needed someone to take care of their pets on their special day. This gave them the idea to start a business to solve this problem. This led to the founding of FairyTail Pet Care and the creation of a new segment in the wedding industry.

FairyTail Pet Care Achievements and Awards

YearAchievements and Awards
2024The company was featured on Shark Tank and secured a deal with Barbara Corcoran


Shark Tank is a TV show showcasing different business ideas, helping them succeed. FairyTail Pet Care was one of the ventures featured on the show. They made a deal with Barbara Corcoran, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.

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Malan White

Malan White is an experienced article writer with many years of experience in the field. He is one of the best writers on our site. Malan has gained a lot of knowledge about writing articles, mainly about business news. He is also a top fan of the Shark Tank TV show and enjoys watching it in his free time.

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