Entrepreneur Aabesh De pitched his company, Flora, in Shark Tank Season 15, Episode 14. Flora is an AI device that monitors your plants by offering moisture, humidity, light, and temperature. Did the entrepreneur secure a deal on Shark Tank? Check out the Flora Shark Tank update to find out!
Flora Shark Tank Update
| Company Name | Flora Smart plant monitor |
| Founder | Aabesh De |
| Business | Plant monitoring AI device |
| Episode | Season 15, Episode 14 |
| Asked Deal | $300,000 for 10% equity |
| Final Deal | $300,000 for 15% equity, 5% advisory shares, plus $2 per unit royalty until investment is recouped |
| Shark | Lori Greiner |
Aabesh started his pitch by introducing himself and asking for $300,000 for 10% ownership of his company, Flora. He caught everyone’s attention with a funny story about how he accidentally killed his mother’s favorite plant. This mistake inspired him to create the Flora Pod.
The Flora Pod helps people care for their plants. It checks important things like sunlight and water levels to keep the plant healthy. But that’s not all.
The connected app offers helpful features like:
- Reminders to water your plants
- Easy care guides
- Plant identification
- A place to name and track each of your plants
Users can enter details about their plants, like names and species. The app shows useful stats and tips to help the plants grow better and stay healthy.
Kevin was the first Shark to ask about the product’s cost and price. Aabesh replied that each unit costs $28 to make and sells for $49. He also shared his plan to cut the cost down to $14 in the future.
However, Kevin O’Leary wasn’t really into the price. In response, Aabesh explained that customers only need one Flora device. They can move it between different plants instead of buying one for each.
The Shark Robert wanted to know what the device tracks. There, Aabesh listed four key things: water level, sunlight, temperature, and humidity. Another Shark, Lori, then asked if the app helps users understand what to do with that information. Aabesh said yes and that the app gives clear care instructions based on the data.
After that, when Lori asked about competitors, Aabesh said that only a few apps offer similar features, but no physical product matches Flora. Then, Mark wanted to know about the company’s sales. At that moment, Aabesh shared that the business earned $192,000 in the first year. Of that, $144,000 came from app subscriptions and $50,000 from selling Flora pods.
Robert then wanted to know about the cost of the subscription. There, the founder said that the app subscription costs $10 each month or $60 per year. So far, 225,000 people use the app, and 3,000 are paying subscribers. Also, during the year the episode was filmed, sales had already reached about $100,000.
Robert then asked if the business was profitable. Aabesh said it wasn’t yet. He also mentioned raising around $670,000 from angel investors, friends, and family.
Robert Herjavec was the first Shark to step out. He explained that he owns no plants, so the product didn’t make sense. Mark Cuban also agreed with him for the same reason. He also decided not to invest in the product.
Barbara Corcoran, who loves plants, said she liked the idea. However, she didn’t like paying a subscription after buying the Flora device, so she also dropped out. Also, Kevin didn’t show interest either. He admitted that he was not into plants and decided not to invest.
At that moment, Lori remained the only Shark. At first, she said she would need too much equity to make the deal work. But before she could say no, Aabesh asked her to name the number she had in mind.
Lori replied that she would invest $300,000 for 30% equity. Then, Aabesh countered with a better offer, which was $300,000 for 15% equity plus 5% in advisory shares. There, he also said he was open to adding a royalty.
Lori got curious and asked what kind of royalty he’d offer. Aabesh proposed a $2 royalty on every unit sold until Lori earns back her $300,000. After that, the royalty would end. Listening to all the terms from Aabesh’s side, Lori agreed with him, and they shook hands.
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Lori Grinear | $300,000 for 30% equity | $300,000 for 15% equity, 5% advisory shares, plus $2 per unit royalty until investment is recouped (Accepted Deal) |
| Mark Cuban | No | N/A |
| Kevin O’Leary | No | N/A |
| Barbara Corcoran | No | N/A |
| Robert Herjavec | No | N/A |
What Happened to Flora after Shark Tank?
As of 2025, Flora is still in business. After the Shark Tank, Aabesh shared the exciting news about the new version of the Flora Pod. This updated model was 40% smaller, used less battery, and had better technology.
At the moment, Flora earns about $150,000 per year from recurring app subscriptions, according to Entrepreneur Center. The recurring revenue model is helping the company grow fast, but it must reach profitability soon. Flora aims to help people keep 10 million plants healthy by 2025. They want to make plant care easy, especially for beginners.
Besides the Flora Pod, the company also sells other gardening tools and products. You can buy all of them, including the Flora Pod, on their official website or through Amazon Prime. The regular price of the Flora Pod is $63.99, but it’s currently on sale for $54.99. Since the Shark Tank episode was filmed, the price has increased slightly.
Customer feedback has been positive so far. The Flora Pod holds a 4.5-star rating from 52 reviewers on their site, and the app averages 4.2 stars from 100K users on Google Play. Also, the free app can identify over 10,000 types of plants, and users can upgrade to premium features by paying a $20 subscription.
The team is also developing a patent for a unique four-layer moisture sensor. If all goes well, Flora could become a strong indoor plant care player, projected to reach $27.5 billion by 2030.
The deal with Lori Greiner is now unclear as to whether it is going through or not. Lori’s website lists her Shark Tank investments but hasn’t been updated about Flora. Her social media doesn’t provide answers either.
Flora Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and valuation after the Shark Tank show, Flora‘s net worth is estimated at $3 million in 2025.
| Annual Sales Revenue | $150,000 |
| Profits | Not Available |
| Lifetime sales | Not Available |
Flora Founder
Aabesh De is the founder of Flora, which started in late 2020. He was born in Calcutta, India, and later moved to the United States with his family. His parents lived in different countries as first-generation immigrants before settling in America.
Aabesh moved to Indiana and began working remotely for Microsoft during the COVID-19 pandemic. While working from home, he noticed something troubling, his house plants kept dying. He didn’t know how to care for them properly, and this problem stuck with him.
Also, one day, his mother gave him a special plant she had looked after for years. Sadly, Aabesh couldn’t keep it alive and lost the plant within eight days. That moment filled him with guilt and sadness.
Motivated by this thought, Aabesh began to dive into electronics. Over the next few months, he taught himself the needed skills and started working on a prototype using motion sensors. Soon after, Aabesh left his job at Microsoft to build a tool that could help others avoid the same mistake.
After working on the hardware side of his plant health tool, Aabesh De decided to build an app, too. He taught himself how to code for iOS to create a mobile app that shared helpful tips about different plants.
Before diving into this tech journey, Aabesh built a strong academic foundation. He earned his bachelor’s degrees from Indiana University Bloomington and Esade. He had big dreams, but like many people early in their careers, he tried out several roles to find the right fit.
His first role was Fundraising Director for the DECA chapter at Munster High School. Between 2013 and 2014, Aabesh explored a mix of opportunities. He volunteered as a lab technician at Zelhof Genetics Lab, managed finances as Treasurer at Alpha Sigma Phi – Gamma Chi Chapter, worked as a tech consultant at Pinnacle School, and even gave talks as a student speaker at the Kelley School of Business. Each of these experiences helped him grow, step by step, into the innovator he is today.
Moreover, Aabesh De took on many leadership roles before launching his business. He co-founded the Global Scholars Program and later became the Project Manager for Public Relations at IU College Luminaries.
His first long-term role came when he served as President of Kelley Without Borders, where he gained valuable leadership experience. After that, he explored several short-term roles, and he worked as a Business Technology Analyst Intern at Deloitte, an Account Associate at Othernet, and a Business Analyst at Medline Industries. Later, he joined Reverb.com as a Sales Engineering Manager. After that, he moved to Microsoft and took on the Customer Success Account Manager role.
But his journey into entrepreneurship started even earlier. In 2016, Aabesh founded his first company, Legasus Media, a digital marketing agency that still runs successfully today. Then, in August 2021, he launched Flora. Aabesh De’s net worth is unknown as of 2025.
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Flora was one of the ventures featured on the show. They made a deal with Lori Greiner, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
