The Gnome Advent Calendar is a company that creates festive holiday countdown calendars, which include Christmas, Easter, and Halloween festivals. Their goal is to bring festive joy to families through these special countdowns.
With this unique prospect, Entrepreneur Jenna Hess pitched his company, Gnome Advent Calendar, in Shark Tank Season 16, Episode 07. So, did the entrepreneur secure a deal on Shark Tank? Check out the Gnome Advent Calendar Shark Tank update to find out!
Gnome Advent Calendar Shark Tank Pitch
- Company Name: Gnome Advent Calendar
- Founder: Jenna Hess
- Business: Countdown Advent Calendar
- Episode: Season 16, Episode 07
- Asked Deal: $45,000 for 10% equity
- Final Deal: No Deal
- Shark: No Sharks
The Gnome Advent Calendar offers a Fun and unique take on the classic countdown calendar. The creator, Jenna Hess, came to the show looking for a business partner.
There, she requested $45,000 in exchange for 10% of her company. Jenna believed the Gnome Advent Calendar had strong potential to grow and become a popular seasonal item. She also pointed out that more people were buying advent calendars in general, indicating a growing market.
She asked the Sharks for help to grow her business further. Jenna didn’t just want money; instead, she needed guidance and support. She believed in her product and was ready to take her company to the next level.
The Sharks had lots of questions about Jenna’s Gnome Advent Calendar. They wanted to understand the product better.
There, she explained that they have the Christmas calendar that includes 24 gnomes, one for each day leading up to Christmas. The Halloween version has 31 gnomes, covering the entire month of October. Additionally, they offer themed calendars for other holidays, such as Easter and Valentine’s Day, providing families with more festive options to enjoy throughout the year.
Kevin O’Leary then asked how much it cost to make. At that moment, Jenna shared her pricing details with the Sharks. She said that the company sells the Christmas calendar for $147 and spends $47 to make it. Additionally, she revealed that the Halloween version costs her $35 to produce and sells for $135.
She further stated that a single 12-inch gnome typically costs around $28. Also, Her Christmas calendar included 24 gnomes, which came out to about $6.12 per gnome. At that moment, the Sharks appreciated how she explained the pricing and found her math to be solid.
However, after hearing the prices, the Sharks were surprised. They thought the price was low for what the product offered. Mark Cuban thought, it seemed too cheap for its value.
The Sharks then asked Jenna how much she generated from selling the product. She said that she had started the business 18 months ago and had generated a total of $160,000 in sales since then.
Afterward, the Sharks asked Jenna how she attracted customers. There, she explained that she sells directly through her website and TikTok Shop. Also, by selling online, she avoids retail markups and keeps control over her prices. However, the Sharks pointed out that this approach could limit future partnerships or large retail deals, which might slow down growth of the company.
Robert didn’t see the business as a good match for him, so he stepped out of the deal. Lori also chose not to invest, as she felt Jenna didn’t need her help; however, she liked the product and said she would gladly support it as a customer.
Mark liked how the business fit Jenna’s lifestyle and pace, but he said most investors expect faster growth. As a result, he also did not invest. Then, another shark, Daymond, shared that he had already invested in a similar business, Wendy’s Gnome Shop, so he couldn’t get involved with another gnome company.
Final shark Kevin respected Jenna’s vision and agreed the business could grow well for her. However, he explained that it didn’t meet the level of return he normally looks for, so he chose not to invest. In the end, none of the Sharks made an offer, and Jenna left the show without a deal.
Summary of the Sharks’ Deal
What Happened to the Gnome Advent Calendar after Shark Tank?
As of 2025, Gnome Advent Calendar is still in business. After Jenna appeared on Shark Tank, her business took off quickly. Also, right after her episode aired, she sold 900 Christmas Countdown Calendars. These special calendars help people count down the days until Christmas in a Fun way.
Jenna didn’t stop with Christmas. She also created a Halloween Gnome Countdown Calendar, which will be available for purchase starting June 2025. This new calendar lets families enjoy the excitement of counting down to Halloween. Then, in August, she’ll open orders for the Christmas Gnome Advent Calendar again.
Also, even without a deal from the Sharks, the Gnome Advent Calendar continues to win over fans. This is evident from the fact the company has over 2K followers on Instagram and more than 900 followers on Facebook. Moreover, the company is doing great, and many other companies have copied her ideas.
To fight back, Jenna is working hard to grow her brand and lead the gnome calendar space. Additionally, despite these challenges, the company remains focused on its primary goal which is spreading happiness and helping families create cherished traditions.
Right now, you can buy the calendars only online through Jenna’s official website and her TikTok shop. She’s sticking with this direct-to-consumer approach and hasn’t expanded into physical stores yet. Once it settles down, we’ll share its update as soon as possible.
Gnome Advent Calendar Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and founder’s valuation before the Shark Tank show, Gnome Advent Calendar’s net worth is estimated at $800,000 in 2025.
| Annual Sales Revenue | Not Available |
| Profits | Not Available |
| Lifetime sales | $0.6M *estimated |
Gnome Advent Calendar Founder
Jenna Hess is the founder of Gnome Advent Calendar, which was started in 2022. She has begun her career in the medical field. After working there, she spent the next ten years at home raising her children. When she went through a divorce, she knew she had to find a way to support her family.
She searched for different products she could sell online. Some ideas were successful, while others were not. As time went by, she noticed that advent calendars were popular, and gnomes were trending in the US market.
Afterward, she created her first calendar, putting great care into its design. Every gnome looked different, and the whole product felt Fun and high-quality. Jenna wanted her calendars to become a joyful holiday tradition for families.
She then partnered with social media influencers to spread her idea into the society. Then, people quickly started to love the calendars. Even without a business degree or formal background, she built her brand online, focusing on what made her products special. With this business, Jenna found a way to work from home, stay close to her kids, and build something truly meaningful.
To enhance product quality, Jenna designed various calendar styles and collaborated with local artisans to create each gnome by hand. Since then, customers have given her products great reviews. So far, Jenna has shipped over 900 Christmas Gnome Calendars, and they are now completely sold out. Jenna Hess’s net worth is unknown as of 2025.
Conclusion
Shark Tank is a TV show that showcases various business ideas, helping them succeed. Gnome Advent Calendar was one of the ventures featured on the show. Despite losing the deal, the company demonstrated that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
How do you feel about this post? 😊
Total Reactions: 0
You haven’t reacted yet.
