Doatnut, a gluten-free healthy donut product founded by Kimberly J. Aguirre, aired on the 16th season of Shark Tank USA in 2024. The founder was seeking $100,000 for 10% equity for their business. However, she secured a deal with Mark Cuban & Lori Griner, which was $200,000 for 30% equity, valuing the company at approximately $667,000. In this article, we will explore Doatnut’s net worth in 2024, details of the Shark Tank pitch, and more.
Doatnut Net Worth 2024 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and company valuation after the Shark Tank show, Doatnut’s net worth is estimated at $1 million in 2024.
| Annual Sales Revenue | $50,000 (2024) |
| Profits | $350,000 |
| Lifetime sales | Not Available |
Shark Tank Doatnut Pitch
Kimberly J. Aguirre introduced her business, Doatnut, on Shark Tank Season 16. There, she asked for $100,000 in exchange for 10% ownership of her company. She created these “healthy donuts” during the 2020 pandemic while experimenting with recipes in her kitchen. Her goal was to make a delicious and guilt-free treat.
She used gluten-free oats and monk fruit as natural sweeteners to craft her donuts. Each Doatnut has 90 calories, 30 grams of carbs, 5 grams of protein, 1 gram of fat, and 2 grams of fiber. Further, the recipe excludes cage-free eggs and only uses egg whites.
When the Sharks tasted the donuts, Kimberly shared the costs and pricing. It costs her 70–80 cents to make each Doatnut, and she sells them for $3.50. This pricing gives her a profit margin of 337.5% to 400%. At that moment, Kevin O’Leary suggested raising the price to $4.99 to boost profits even further.
Also, Kevin O’Leary doubted the company’s value and expressed it wasn’t worth millions. There, Kimberly shared her sales numbers, which was $350,000 in total revenue from 2021 to 2024 and $50,000 in sales so far this year. Kevin then criticized the low sales and said while the product is good, the business lacks a strong plan. He decided not to invest.
Kimberly also mentioned that her business has $70,000 in debt, and her home is under a mortgage. Daymond John said the business didn’t fit his interests and decided not to invest.
Guest Shark Kendra Scott praised Kimberly’s passion and hard work. However, she also admitted she lacked experience in the grocery industry. Kendra felt she wasn’t the right fit to help Doatnut grow, so she also chose not to invest.
Mark Cuban and Lori Greiner joined forces and offered Kimberly $150,000 for 30% ownership of her business. In response, Kimberly countered, asking for the same amount in exchange for 20% equity. The Sharks responded with a new offer, which was $200,000 for 30% equity, and a promise to help her pay off her $70,000 debt. After thinking briefly, Kimberly finally accepted the deal with Mark and Lori.
| Company Name | Kimy Gets Skinny, LLC (Doatnut) |
| Founder | Kimberly J. Aguirre |
| Business | Healthy, gluten-free, dairy-free donuts |
| Episode | Season 16, Episode 03 |
| Asked Deal | $100,000 for 10% equity |
| Final Deal | $200,000 for 30% equity |
| Sharks | Mark Cuban & Lori Griner |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Mark Cuban & Lori Griner | 01 – $150,000 for 30% equity 02 – $200,000 for 30% equity (Accepted Deal) | $150,000 for 20% equity |
| Kevin O’Leary | No | N/A |
| Daymond John | No | N/A |
| Kendra Scott | No | N/A |
What Happened to Doatnut after Shark Tank?
As of November 2024, the Doatnut is still in business. Since appearing on Shark Tank, Doatnut has grown significantly. With support from Mark Cuban and Lori Greiner, Kimberly paid off her $70,000 debt and expanded her business. This support has opened opportunities for larger-scale production.
Doatnut’s media presence has grown, partly due to its appearance on Shark Tank. After filming, the business was featured on KUSI Morning News and CBS 8 Morning News, where they showcased their healthy take on indulgent treats. Also, the company’s recent updates show growing popularity, with many customers sharing their love for the donuts on social media platforms like Twitter and Reddit.
The founder recognizes the importance of connecting with customers to achieve success. Since their Shark Tank appearance, they’ve focused on making every customer feel appreciated. To reward their loyal buyers, Doatnut introduced a rewards program. According to it, customers earn points with each purchase, which can be redeemed for discounts and special perks.
This program encourages repeat purchases and builds a loyal community of fans. Also, the business bakes fresh donuts daily and offers a mix of regular and seasonal flavors to keep customers excited. Each donut costs $4.50, while box deals include six for $30, eight for $35, and twelve for $49. For an extra $3, customers can add a branded pink gift bag, ideal for gifting.
Doatnut also became a military vendor for Camp Pendleton, a Marine Corps base in San Diego County, strengthening ties with the local community. This move helps them serve the local military community while broadening their customer base. It’s also a meaningful way to show support for the troops. Also, The company has improved its national shipping service, making it easier for health-conscious buyers across the country to enjoy the donuts.
Doatnut Founder
Doatnut is owned by Kimy Gets Skinny, LLC company, which Kimberly J. Aguirre founded. Kimberly has a background in sales and marketing, having worked for companies such as Tara & Sons, Inc., TV Guide, Apple & Eve, and PepsiCo.
Kimberly, the founder of Doatnut, didn’t come from the food industry. She spent nearly ten years in sales and marketing before launching Chic & Unique Parties, an event-planning service she ran from 2008 to 2016. Like many entrepreneurs featured on Shark Tank Season 16, Kimy’s business started during the COVID-19 pandemic. When quarantine restrictions kept her family indoors and led to family members weight gain, she grew concerned about their health.
Kimy tried different diets, but she wasn’t satisfied with them. This inspired her to create a way to satisfy their sweet cravings without the guilt. Kimy Aguirre then experimented in her kitchen and created a donut recipe using oats as the base, which she called Doatnuts. Her healthy donuts quickly became popular with friends and family because they allowed indulgence without the usual calorie overload.
As the demand for Doatnuts grew, gym platforms began reaching out, asking Kimy to supply them with her nutritious donuts. One CFO from a gym franchise contacted her to discuss turning Doatnuts into a formal business that could supply multiple gyms. With help from her husband, Kimy researched and obtained a business license, set up a certified baking facility, and met health standards to bring her product to market. Together, they then opened the Kimy Gets Skinny Doatnut shop in June 2020.
Doatnut Achievements and Awards
| Year | Achievements and Awards |
| 2024 | The company was featured on Shark Tank Season 16 and secured a deal from Mark Cuban & Lori Griner |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Doatnut was one of the ventures featured on the show. They made a deal with Mark Cuban & Lori Griner, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 16, Episode 03.
- Yardsale Net Worth 2024 Update & Their Shark Tank Pitch!
- Kobee’s Lip Balm Net Worth 2024 Update & Their Shark Tank Pitch!
- Sugardoh Net Worth 2024 Update & Their Shark Tank Pitch!
