Genius Litter, a color-changing cat litter founded by Ramon Van Meer, aired on the 15th season of Shark Tank USA in 2024. The founder was seeking $250,000 for 4% equity for their business. However, he secured a deal with Mark Cuban, Lori Greiner, and Robert Herjavec, which was $250,000 for 8% equity plus 2% advisory shares, valuing the company at $2.5 million. In this article, we will explore Genius Litter’s net worth in 2024, details of the Shark Tank pitch, and more.
Genius Litter Net Worth 2024 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and company valuation after the Shark Tank show, Genius Litter’s net worth is estimated at $5 million in 2024.
| Annual Sales Revenue | $3.6 million (2023) |
| Profits | $145,000 (2023) |
| Lifetime sales | Not Available |
Shark Tank Genius Litter Pitch
Ramon, a dedicated entrepreneur, created Genius Litter after the health issue of his beloved cat, Quinsel, who was infected with Urinary Tract Infection (UTI). Then, determined to prevent other pet owners from experiencing similar infections, he developed a unique pet litter with multiple benefits.
Genius Litter effectively controls bad odors, keeps homes fresh, and produces less dust, ensuring a cleaner living space. Its standout feature is its ability to monitor pet health by changing color based on the PH of the pet’s urine, helping owners detect potential health issues in their pets early. This innovation empowers pet owners to act quickly, improving their pets’ chances of recovery and ensuring their well-being.
Ramon Van Meer opened his pitch creatively and engagingly. He introduced himself alongside his puppet dog, Kevin O’Perry, as the founder of Genius Litter. There, he requested $250,000 for a 4% equity in his company.
Then, Ramon highlighted the special bond between cats and their owners. He explained how hard it can be for humans to understand their cats’ feelings or communication. Ramon emphasized that Genius Litter helps cat owners care for their pets more easily. It also helps address health issues early, reducing stress and improving life quality for both cats and their owners.
Kevin showed interest in the pitch and started asking questions. His first query was about how Genius Litter works. At that moment, Ramon explained that the product uses silica crystals mixed with a pH-testing formula. This blend reacts to the cat’s waste and changes color to indicate potential health problems.
Each color signals a different issue: yellow, which suggests kidney problems, while blue or green points to a urinary tract infection (UTI). This feature helps owners quickly identify health concerns and take timely action to protect their pets.
Lori then asked about the product’s cost and pricing cost. Ramon explained that each bag of Genius Litter costs $4.71 to make and retails for $24.99. Including packaging and shipping, the total landed cost is slightly higher, but the product is still more affordable than other competitors brands.
Robert then wanted to know what sets Genius Litter apart from the other products. At the moment, Ramon highlighted its unique features, including smaller silica crystals that are gentler on cats’ paws, better absorption, and lower dust levels. He emphasized that these features, combined with a lower price, make Genius Litter stand out in the market.
Mark then questioned about sales and profitability. There, Ramon shared that the business had made $3.1 million in sales, with $465,000 in profit. Mark applauded this achievement and asked about the performance of the previous year. Ramon then revealed that last year, sales reached $3.6 million, with $145,000 in profit.
Kevin asked about the source of profit coming. Ramon explained that 70% of their sales come from Amazon, 20% to 24% from retail stores, and the remaining portion directly from their website. Guest shark Emma Grede praised Ramon for his achievements but explained that the pet industry wasn’t a fit for her as an investor, so she decided to step out.
Mark Cuban shared a similar sentiment, saying the pet business didn’t align with his interests, and he also opted out. Then, Kevin O’Leary and Lori Greiner teamed up to make an offer of $250,000 for 10% equity, along with a $2 per unit royalty until they earned back $1 million. Ramon appreciated their offer but firmly rejected the royalty structure. In response, Kevin and Lori countered with $250,000 for 20% equity, removing the royalty clause.
At this point, Robert Herjavec entered the bidding with his offer of $250,000 for 10% equity. Ramon then proposed that all three sharks, Kevin, Lori, and Robert, partner together for $250,000 in exchange for 10% equity. The sharks countered with 15% equity, but Ramon pushed back, proposing 13%. Although the sharks agreed, Ramon felt uneasy about giving up such a high equity percentage.
Sensing his hesitation, Mark Cuban re-entered the discussion, offering $250,000 for 8% equity. Lori and Robert quickly teamed up with Mark’s offer and added 2% advisory shares to sweeten the deal. They even tried to include Kevin O’Leary in their revised offer, but he declined.
Mark then decided to join forces with Lori and Robert. After intense negotiations, Ramon ultimately accepted their final offer, which was $250,000 for 8% equity plus 2% advisory shares.
| Company Name | Genius Litter |
| Founder | Ramon Van Meer |
| Business | A color-changing cat litter |
| Episode | Season 15, Episode 13 |
| Asked Deal | $250,000 for 4% equity |
| Final Deal | $250,000 for 8% equity, plus 2% advisory shares |
| Sharks | Mark Cuban, Lori Greiner, and Robert Herjavec |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Mark Cuban, Lori Greiner, and Robert Herjavec | $250,000 for 8% equity, plus 2% advisory shares (Accepted Deal) | No |
| Kevin O’Leary and Lori Greiner | 01 – $250,000 for 10% equity, along with a $2 per unit royalty until they earned back $1 million 02 – $250,000 for 20% equity | No |
| Robert Herjavec | $250,000 for 10% equity | No |
| Kevin O’Leary, Robert Herjavec and Lori Greiner | $250,000 in exchange for 15% equity | 01 – $250,000 in exchange for 10% equity 02 – $250,000 in exchange for 13% equity |
| Emma Grede | No | N/A |
What Happened to Genius Litter after Shark Tank?
As of November 2024, the Genius Litter is still in business. After its Shark Tank appearance, the company saw a significant boost in sales, which is expected to lead to many loyal customers. The show gave the brand valuable exposure, attracting many new customers eager to try its innovative cat litter.
Genius Litter has become a top name in cat care products, loved by cat owners for its easy-to-use design. Its user-friendly features have made it a favorite among pet parents. In addition to their litter, the company has introduced a new product, which is a cat supplement that can be sprinkled on food to enhance your cat’s nutrition.
The company ensures quality and transparency by working closely with qualified veterinarians to develop its products. The product has over 6,000 reviews on Amazon with a 3.5-star average, showing most customers are satisfied. By focusing on innovation and customer needs, Genius Litter sets a new standard for pet care. It is a trusted brand with a promising future. You can buy Genius Litter on their website, Amazon, Petco, eBay, and other online platforms.
Genius Litter Founder
Ramon Van Meer is the founder of Genius Litter, which was founded in 2020. He is an experienced entrepreneur who started his business journey in 2014 with Pink Java Media. This company manages several content websites. Over the years, he has explored various industries, from creating productivity tools to working with a global growth equity firm. Today, Ramon is the founder and CEO of three companies: Van Meer Capital, Alpha Paw, and Genius Litter.
Ramon’s personal experience as a cat owner played a key role in the creation of Genius Litter. When his cat, Quinsel, suffered from a urinary tract infection (UTI), Ramon quickly took her to the vet, saving her life.
This experience made him realize how important the right type of cat litter is for feline health. Poor-quality litter can cause problems like UTIs because of harmful chemicals or uncomfortable textures that discourage proper use. Motivated by his concern for Quinsel’s health, Ramon set out to find better litter options, eventually founding Genius Litter in 2020.
Ramon Van Meer started by buying and selling websites on Flippa. One of these was SoapHub.com, an entertainment blog he sold for $8.75 million. He used the money to purchase Alpha Paw for $300,000, where he sold over $35 million worth of dog ramps, according to the My First Million Podcast. Ramon Van Meer’s net worth is unknown as of 2024.
Genius Litter Achievements and Awards
| Year | Achievements and Awards |
| 2021 | In 2021, Genius Litter was honored as “The Best Cat Litter” by Pet Business Magazine |
| 2024 | The company was featured on Shark Tank season 15 and secured a deal from Mark Cuban, Lori Greiner, and Robert Herjavec |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Genius Litter was one of the ventures featured on the show. They made a deal with Mark Cuban, Lori Greiner, and Robert Herjavec, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 13.
