Yardsale, a ski accessories brand founded by Kelly McGee and Cristina Ashbaugh, aired on the 16th season of Shark Tank USA in 2024. The founders were seeking $200,000 for 10% equity for their business. However, they secured a deal with Kendra Scott, which was $250,000 for 10% equity + a $5 royalty per unit sold until $300,000 is repaid, valuing the company at $2.5 million. In this article, we will explore Yardsale’s net worth in 2024, details of the Shark Tank pitch, and more.
Yardsale Net Worth 2024 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on this growth rate and valuation after the Shark Tank show, analysts estimate Yardsale’s net worth at $3.5 million in 2024.
| Annual Sales Revenue | $220,000 (Projection) *estimated |
| Profits | Not Available |
| Lifetime sales | Not Available |
Shark Tank Yardsale Pitch
Kelly McGee and Cristina Ashbaugh pitched their brand, Yardsale Ski Poles, on the Shark Tank show. They asked the Sharks for a $200,000 investment in exchange for 10% ownership in their company. Yardsale Ski Poles combines style and practicality, offering skiers a high-quality and uniquely designed product.
One standout feature of these poles is the magnets in both the handles and baskets, which allow them to snap together, making them much easier to carry and use. The poles are also modular so that customers can mix and match different parts for a customized look. This customization has helped Yardsale gain popularity as a lifestyle brand that appeals to skiers who enjoy stylish, well-designed gear.
On Shark Tank, Kelly McGee and Cristina Ashbaugh explained that their ski poles have a substantial profit margin of 75%. Each pole costs $30 to produce, while they sell them for $139. When guest shark Kendra Scott asked about their sales, the founders shared that they made $100,000 in their first month and reached $220,000 by the end of the year. Further, they expect to reach $2.1 million in sales next year.
Mark Cuban asked about their sales channels, and they explained that most of their sales are online. They’re also in a few specialty stores and have caught the interest of major retailers like REI. When Kevin inquired about sizes, they mentioned that their product comes in five sizes, with adjustable options available.
A shark then asked if they had any competitors. There, the founders explained that Yardsale holds a unique position in the market, as they’re the only company offering magnetic ski poles.
However, Lori Greiner chose not to invest, saying she wasn’t passionate about the product or the brand name. Daymond John declined because he had no interest in skiing and didn’t view the investment as a good fit. Mark Cuban added that he didn’t plan on skiing anytime soon, so he chose not to invest either.
Then, the entrepreneurs changed their offer hoping for Kevin’s preference, which was $200,000 for 5% equity plus a $3 per unit royalty until he recoups the $200,000. Then, Kevin responded with a new offer of $200,000 for 20% equity, skipping any royalty and focusing instead on helping with distribution. Guest shark Kendra Scott then made her offer, which was $200,000 for 20% equity plus a $3 per unit royalty until she recovered her investment. After negotiating, Kelly and Christina reached a deal with Kendra, which was $250,000 for 10% equity and a $5 royalty per unit until she recoups $300,000.
| Company Name | Yardsale |
| Founders | Kelly McGee and Cristina Ashbaugh |
| Business | A ski accessories brand |
| Episode | Season 16, Episode 02 |
| Asked Deal | $200,000,000 for 10% equity |
| Final Deal | $250,000 for 10% equity + a $5 royalty per unit sold until $300,000 is repaid |
| Shark | Kendra Scott |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Kendra Scott | 01 – $200,000 for 20% equity + a royalty of $3 per unit sold until $200,000 is paid 02 – $200,000 for 10% equity plus a royalty of $5 per unit sold until $300,000 is paid | 01 – $200,000 for 8% equity plus a royalty of $5 per unit sold until $300,000 is paid 02 – $200,000 for 8% equity plus a royalty of $5 per unit sold until $250,000 is paid 03 – $250,000 for 10% equity + a royalty of $5 per unit sold until $300,000 is paid. (Accepted Deal) |
| Kevin O’Leary | 01 – $200,000 for 20% equity + distribution rights 02 – $200,000 for $15 equity + a royalty of $3 per unit sold until $400,000 is paid | $200,000 for 8% equity plus a royalty of $5 per unit sold until $300,000 is paid. |
| Mark Cuban | No | N/A |
| Lori Grinear | No | N/A |
| Daymond John | No | N/A |
What Happened to Yardsale after Shark Tank?
As of November 2024, the Yardsale is still in business. Since its successful Shark Tank appearance, Yardsale has kept up its momentum, growing its brand and expanding its audience. Since their Shark Tank appearance, Yardsale’s social media following has tripled. More people now share updates, stories, and ski adventures with their products. Although they have fewer than 10,000 followers, their Shark Tank exposure will likely boost this number.
This growth shows how much brand awareness and customer interest have increased thanks to Shark Tank. Looking ahead, Yardsale has big plans. They aim to expand their reach and continue innovating in the ski industry. The brand aims to reach a larger audience by expanding into new markets in the U.S. and internationally.
Yardsale has recently attracted the attention of major publications like Harper’s Bazaar and Forbes. To reach more skiers, it introduced new ski poles like the P2 and Mini P1 models. It has also expanded into apparel, now offering items like the Men’s Chain Stitch Crewneck and Wool Logo Hat.
This product expansion helps Yardsale reach a wider audience and strengthen its identity as a lifestyle brand. Yardsale is also open to partnering with other brands and individuals who share its passion for skiing and innovation. These collaborations will help create exciting new products and experiences that benefit the entire skiing community.
In addition to their ski poles, Yardsale offers other skiing accessories like Powder Baskets ($20), the MagStrap System ($40), and GoPro Mounts ($20). They also sell replacement parts, including Resort Baskets, handles for P1 and P2 Poles, and Resort Straps. All these products are available for purchase on Yardsale’s official website.
Yardsale allows customers to create customized ski poles by adjusting various components. Rising sales have led the founders to partner with major retailers like REI and Backcountry, expanding their reach.
Yardsale Founders
Kelly McGee and Cristina Ashbaugh are the founders of Yardsale, which started in 2023. Kelly McGee, a graduate of the Massachusetts Institute of Technology, has built a strong career in engineering. He began as an Engineering Intern at Applied Minds in 2012 and then worked as a front-end software and UX intern at Fanpics from June to August 2014.
In January 2014, he began his first full-time job as a Researcher at MIT Media Lab. Kelly also gained experience as a Product Design Engineering Intern at Apple in 2016, eventually transitioning to a full-time role there in June 2017. In between these roles, he worked as an Outdoor Education Leader at Moondance Adventures. In March 2019, Kelly McGee co-founded Elevate Movement, initially taking on the role of VP of Engineering + Design before transitioning to VP of Product.
Cristina Ashbaugh earned her Bachelor’s in Marketing Communications from Emerson College in 2018. She gained experience with internships at the Commonwealth of Massachusetts, the Office of Governor Charlie Baker, and Partnered. Cristina’s first full-time role was in Content Marketing at Reflektive. She later joined Samsara, Inc. in 2019 and then she became the Head of Content at Emergence Capital in March 2022.
Yardsale Achievements and Awards
| Year | Achievements and Awards |
| 2024 | Their dedication to design and quality also earned them the respected Core77 Design Award for their P1 Poles The company was featured on Shark Tank Season 16 and secured a deal with Kendra Scott |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. The show featured Yardsale as one of the ventures. They made a deal with Kendra Scott, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
