Entrepreneur Giancarlo DiMeo pitched his company, Wildcoat, in Shark Tank Season 16, Episode 07. Wildcoat is an animal-themed ski jacket designed to be both high-performance and uniquely stylish for skiing. Did the entrepreneur secure a deal on Shark Tank? Check out the Wildcoat Shark Tank update to find out!
Wildcoat Shark Tank Pitch
| Company Name | Wildcoat |
| Founder | Giancarlo DiMeo |
| Business | Winter Apparel |
| Episode | Season 16, Episode 07 |
| Asked Deal | $350,000 for 10% equity |
| Final Deal | $350,000 for 23% equity |
| Shark | Robert Herjavec |
Carlo DiMeo has been skiing for over 32 years, and he’s always loved it. However, during that time, he noticed that most ski jackets appeared plain and lacked personality. They worked great for staying warm, but they didn’t feel Fun or exciting to wear.
Carlo wanted to change that. He believed ski jackets should reflect the joy of skiing and help people stand out on the slopes. One day, he had a Fun idea: he took a bear costume and turned it into a real ski jacket that someone could wear while skiing. It was warm, functional, and looked wild! His friends loved it and told him it was something special.
That moment sparked a new journey. Carlo decided to create a brand that made bold, Fun, and high-quality ski jackets. He called it Wildcoat.
Wildcoat comes packed with smart features. Each one has seven large pockets, perfect for carrying your gear, snacks, or anything else you need on the mountain. The hood adjusts easily, and the storm flaps close with magnets to keep out wind and snow.
The best part? You can change the jacket to fit your style or the weather. Also, it features a flexible design that offers multiple ways to wear it.
Even though Wildcoat look Fun and playful, they don’t mess around when it comes to warmth. They’re built to handle freezing temperatures. So you can stay cozy all day long with Wildcoat.
To grow his business, Carlo appeared on Shark Tank, the popular show where entrepreneurs pitch their ideas to investors. There, he asked for $350,000 in exchange for 10% of his company. His goal was to increase production and reach a wider audience through effective marketing.
In the tank, Carlo openly discussed how Wildcoat has been performing. He revealed that in the first year, the company made $135,000 in sales. The next year, that number increased to $375,000. By 2023, sales had reached $505,000, and Carlo expected to hit around $700,000 in 2024.
To grow the brand, Carlo used a mix of paid ads and in-person events to spread the word. His presentation on Shark Tank was upbeat and lively, and the Sharks were clearly interested in both the product and the business. However, they also had some concerns, mainly about the high spending on ads and inventory. Then, they asked if Carlo had a solid plan to grow the business while maintaining its profitability.
At that time, Carlo explained that it costs about $120 to $130 to make each coat. They sell for $449, which leaves a strong profit margin if the business can keep expenses under control.
Then, Mark Cuban wanted to understand how Wildcoat made its sales. Initially, Carlo primarily sold through the company’s website. However, he later switched to selling at live events, such as Bears and Bills football games, the X Games, and ski meetups. This new approach proved effective, and following these events, sales increased by 50% to 70% within just a few weeks.
Even with this success, some of the Sharks had doubts. Kevin pointed out that based on current sales and business assets, Carlo’s $3.5 million valuation seemed too high. Also, he didn’t believe the business could grow big enough, so he decided not to invest.
Mark Cuban didn’t like the $449 price tag. He felt the coat looked more like a Fun or novelty item than something people truly needed for winter. Due to this and doubts about the company’s ability to grow rapidly, he decided not to invest.
Lori Greiner also had concerns. She thought the business leaned too much on event sales and its website. Without entering retail stores, she believed it would be challenging for the brand to grow quickly. So, she also chose to pass on the deal.
However, Robert Herjavec saw a connection between Wildcoat and his past success with the Tipsy Elves company. He offered $350,000 in exchange for a 25% stake in the company. Daymond John also liked the brand and made a competing offer, $350,000 for 30% ownership. Carlo attempted to lower the equity, countering both offers with a 15% reduction, but neither Robert nor Daymond agreed.
Carlo then raised his offer to 20%, but Robert stayed firm at 25%. Eventually, Carlo suggested a 23% equity stake. Both Robert and Daymond agreed to the new terms, but tension rose when Robert brought up Tipsy Elves again, which removed Dayman. In the end, Carlo accepted Robert’s offer which was $350,000 for 23% of Wildcoat.
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Robert Herjavec | $350,000 for 25% equity | 01 – $350,000 for 15% equity 02 – $350,000 for 20 equity 03 – $350,000 for 23 equity (Accepted Deal) |
| Daymond John | $350,000 for 30% equity | 01 – $350,000 for 15 equity 02 – $350,000 for 20 equity 03 – $350,000 for 23 equity |
| Mark Cuban | No | N/A |
| Lori Grinear | No | N/A |
| Kevin O’Leary | No | N/A |
What Happened to Wildcoat after Shark Tank?
As of 2025, the Wildcoat is still in business. Following their appearance on Shark Tank, Wildcoat’s sales have increased. They are considering customer feedback to improve their products for easier use by anyone. Based on that, they’ve added two new styles to their collection which are the Tiger Coat and the Timber Wolf Coat.
These new designs feature more detailed animal faces, improved Velcro pockets for easier use, and upgraded materials that prevent zippers from getting stuck. Wildcoat has also expanded beyond jackets. These coats range in price from $299 to $460. Customers can also buy matching hoods for $99.
Besides coats and hoods, Wildcoat sells other clothing too. Their collection features t-shirts, hoodies, sweatshirts, beanies, and caps. In December 2024, they added a new item called The Claw Koozie, a cool drink holder that keeps your beverage cold and Fun to hold. As the brand grows, it plans to introduce even more creative styles and updates.
Currently, you can only purchase Wildcoat products through their official website. The brand also supports animal welfare. They collaborate with several local non-profit organizations and donate a portion of their profits to help protect animals of all kinds.
Wildcoat Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and valuation after the Shark Tank show, Wildcoat’s net worth is estimated at $2 million in 2025.
| Annual Sales Revenue | $700K (2024) |
| Profits | Not Available |
| Lifetime sales | Not Available |
Wildcoat Founder
Giancarlo DiMeo is the founder of Wildcoat, which was started in 2020. Carlo has spent over 30 years on the slopes and studied engineering, but he doesn’t have a background in fashion or clothing design. However, he used his technical knowledge to build a coat that worked well in freeze. He and his team focused on creating jackets that stay warm in harsh conditions while still looking Fun and stylish.
Before starting Wildcoat, Giancarlo DiMeo earned a degree in medical engineering from The College of New Jersey. He began his career at CrossFit 1Force, where he worked as a trainer and operations manager from 2012 to 2014. After that, he joined Woodify as a product specialist. He later became the sales operations manager and then the company’s growth manager.
In 2017, Giancarlo co-founded Life Pure Recovery, but he stepped away from the company in 2020. That same year, he launched Wildcoat in Boulder, Colorado.
The idea for Wildcoat first came to him in 2015 when he wore a bear costume coat while skiing during Christmas. Even though the coat wasn’t designed for the cold, it grabbed a lot of attention. Over time, many people asked him where they could get one. Seeing the interest, Giancarlo decided to create a version of the coat that was not only Fun but also warm and built for winter sports.
Even without a fashion background, Giancarlo used his engineering skills and 30+ years of skiing experience to design a bear coat that could handle real mountain weather. He officially launched Wildcoat in 2020. For the first year, he and his team focused on developing, testing, and preparing the first products.
In spring 2021, they released the first two styles which were the Grizzly and the Polar. These coats are warm, weatherproof, and animal-inspired, making them perfect for skiing, snowboarding, or simply standing out in the snow. Giancarlo DiMeo’s net worth is unknown as of 2025.
Conclusion
Shark Tank is a TV show that showcases various business ideas, helping them succeed. Wildcoat was one of the ventures featured on the show. They made a deal with Robert Herjavec, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
