The Table Tyke, a silicone placemat for babies and kids founded by Berlyn Haughton, aired on the 15th season of Shark Tank USA in 2024. The founder was seeking $100,000 for 10% equity in their business. Unfortunately, she couldn’t secure a deal with the Sharks. In this article, we will explore The Table Tyke’s net worth in 2024, its Shark Tank pitch summary, and more.
The Table Tyke Net Worth
As of 2024, The Table Tyke’s net worth is estimated at $1 million, and its annual revenue was $200K in 2023.
| Net worth | $1 million *estimated |
| Annual Sales Revenue | $200K (2023) |
| Profits | Not Available |
| Lifetime sales | Not Available |
| Employees | 1-10 employees |
The Table Tyke Net Worth Timeline
| Net Worth 2024 | $1 million |
| Net Worth 2023 | $950K |
| Net Worth 2022 | $800K |
Shark Tank The Table Tyke Update from Season 15
Berlin Houghton was frustrated when her child got hurt or chewed on dirty tables while eating. To solve this, she created The Table Tyke, a silicone placemat with a unique bumper. This bumper protects babies from hard table edges and keeps spills contained in the meal. Also, it gives teething babies something safe to chew on when feeding.
After your child finishes eating, you can shake off the mat, roll it up, and use the loops on both sides to keep the mess inside. Once you’re home, you can clean it using a dishwasher or rinse.
It has a more extensive version called The Table Tyke XL for extra coverage. Its original size is 12 inches by 10 inches, while the XL version measures 20 inches by 15 inches. Both sizes come in four colors which are Grey, Green, Pink, and Blue.
Moreover, The Table Tyke stands out for its clever design, featuring loops that make it easy to take on the go. It’s perfect for more than just meals, and you can also use it for activities like play dough, painting, coloring, baking, and beadwork. Further, this product is made from non-toxic, FDA-approved silicone, and It is safe for the dishwasher and microwave.
The sharks liked Berlyn’s pitch and examined the samples. Barbara then asked if kids chew on tables and bump their heads. There, Berlyn explained that one of her friend’s children even knocked out a tooth from hitting the table. She further said that the idea for Table Tyke came from her experience and talking with other parents, who all dealt with the same problem.
After creating the product, people started encouraging her and saying her idea was so good that they told her to go to the shark tank. When Mark asked about product sales, Berlyn said she launched Table Tyke at the end of 2020, selling $10,000 worth. The following year, with little social media presence, she grew sales to $24,000 through word of mouth alone. This year, she said she expected to reach $200,000 in sales.
Robert praised the product, sharing that he has 5-year-old twins and has dealt with the same issue. However, he mentioned that he already invested in a similar space. There, he also raised a concern, questioning whether the product would grow into a sustainable business or remain a one-time hit.
Mark then asked about the price of the product. At that moment, Berlyn replied that they sell it for $24.99, and it costs $4.99 to make. Moreover, she also shared that she started selling in retail less than a year ago and already has The Table Tyke in 80 boutiques.
Berlyn further admitted she struggled with Amazon and hired a consultant to help her. Otherwise, she has been running the business independently with no partners. She was also looking for a PR company to help her get featured on platforms like BuzzFeed and go viral. However, the sharks advised her to handle PR independently, saying a PR company wouldn’t necessarily boost her sales.
Kevin O’Leary liked the product but said he didn’t need it since his kids were grown, so he dropped out. Mark Cuban agreed that Berlyn had done a great job but decided to leave the deal. Lori Greiner believed Berlyn could only succeed with an investor, and she thought she was not suitable for that, so she chose not to invest.
Barbara Corcoran praised Berlyn for her success and advised her to continue using social media to boost sales. However, Barbara felt there wasn’t enough space for an investor, so she also decided to drop out of the deal.
Robert Herjavec liked the product but worried it might be a one-time success. He didn’t believe it could earn more than a couple million dollars, so he decided to step out due to the lack of a significant return. Finally, with no offers from the sharks, Berlyn had to leave Shark Tank without a deal.
| Company Name | The Table Tyke |
| Founder | Berlyn Haughton |
| Business | A silicone placemat for babies and kids |
| Episode | Season 15, Episode 11 |
| Asked Deal | $100,000 for 10% equity |
| Final Deal | No Deal |
| Shark | No Sharks |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | Franklin, Tennessee, United States |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counteroffer |
| Mark Cuban | No | N/A |
| Kevin O’Leary | No | N/A |
| Lori Grinear | No | N/A |
| Barbara Corcoran | No | N/A |
| Robert Herjavec | No | N/A |
What Happened to The Table Tyke after Shark Tank?
As of October 2024, The Table Tyke is still in business. Although she has not secured a deal with the Sharks, her company sales and social media preference have increased after the episode aired.
She offers a great product that moms will likely appreciate, and her success could catch the attention of the sharks in the future! Also, after her Shark Tank episode, Haughton shared with The Business Journal that she placed two urgent orders with manufacturers the following week. She expects to generate $200,000 in revenue in 2024, doubling last year’s sales of $100,000.
In addition to being sold on TheTableTyke.com and their TikTok shop, customers can now find the product on Amazon and Etsy. A single placemat costs $24.99, with an average rating of 4.6 stars from 304 reviews on Amazon. However, some customers mentioned that the suction needs improvement because it slips on certain surfaces.
The Table Tyke team continues to improve and innovate, working on new designs and features to enhance family mealtime. The company also expands its distribution and aims to reach more people through strategic partnerships and collaborations.
The Table Tyke Founder
Berlyn Haughton founded The Table Tyke in 2020 after struggling with her two young children during mealtimes. When her kids were six months old, they would often bump their mouths on the countertops and spill food or drink. At the time, Berlyn worked full-time as a remote program manager for AT&T and had similar roles at Direct TV, Erin Condren Design, and even Walt Disney.
When she couldn’t find a placemat that solved this issue, Berlyn designed her own product, The Table Tyke. She earned her bachelor’s degree in communication and media studies from Loyola Marymount University. However, her net worth remains unknown as of 2024.
The Table Tyke Achievements and Awards
| Year | Achievements and Awards |
| 2024 | The company was featured on Shark Tank Season 15 |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. The show featured one of the ventures, The Table Tyke. Despite the loss of deal, the company showed that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 11.
