The Peep Show Birdhouse, a smart birdhouse designed by Steven Gray, aired on the 15th season of Shark Tank USA in 2024. The founder was seeking $250,000 for 20% equity, valuing the company at $1.25 million. Unfortunately, he couldn’t secure a deal with any of the Sharks. This article will explore The Peep Show Birdhouse Net Worth in 2025, details of the Shark Tank pitch, and more.
The Peep Show Birdhouse Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and founder’s company valuation before the Shark Tank show, The Peep Show Birdhouse Net Worth is estimated at $800K in 2025.`
| Annual Sales Revenue | Not Available |
| Profits | Not Available |
| Lifetime sales | Not Available |
The Peep Show Birdhouse Shark Tank Pitch
Steven Gray noticed that many people have no idea what happens inside their birdhouses. They often don’t know if birds are nesting or baby birds are present. To solve this problem, he invented The Peep Show. This innovative device links directly to your smartphone and sends alerts when there is any activity.
The Peep Show uses a hidden camera placed inside the birdhouse. It gives you a live view of the birds and their daily lives, offering an exciting way to observe nature up close.
But that’s not the only benefit. Steven added several thoughtful features to improve the birds’ comfort and safety. These include a climbing wall that helps baby chicks leave the nest more efficiently, an elevated floor to keep the nest safe, and better air circulation for a healthier environment.
With The Peep Show, you get to experience the fascinating world of birds without disturbing them. It’s a simple, innovative, and engaging way to stay connected with nature.
Steve walked into Shark Tank asked, $250,000 in exchange for 20% equity. He proudly shared the story behind his business, giving full credit to his dad, who first had the idea 30 years ago. Steve explained that his product lets people watch beautiful birds anytime they want, a perfect fit for bird lovers.
After his pitch, Steve handed out sample birdhouses to the Sharks. They loved the unique design and praised the entire concept. During the discussion, Mark showed interest and asked about the sales numbers.
He said that despite being on the market for only three months, the business has already sold 28,000 units, showing impressive growth. The birdhouses are priced at $199 without the camera and $299 with it. Each unit costs $47 to produce.
Moreover, the cameras inside The Peep Show birdhouses are standard security cameras. They run on a multi-year charge and cost an extra $100 when bundled with the birdhouse.
During the conversation, Lori wanted to know how it all began. Steve, the creator, shared that his love for birds came from his dad, who also built birdhouses. This family passion inspired him, and he also noticed that people were eager to see what birds do inside their nests, so because of that, he started The Peep Show.
During his pitch on Shark Tank, Kevin joked about privacy concerns and even joked that the birds might sue Steve. Despite the laughs, Kevin decided to back out because he didn’t feel the product. Robert wasn’t interested in the animal or bird market, so he also decided not to invest.
Even Lori, known for investing in creative ideas, didn’t think this business fit her. Mark didn’t see enough growth or profit potential, so he stepped away. Barbara also didn’t show much interest. In the end, The Peep Show left the tank without a deal.
| Company Name | The Peep Show Birdhouse |
| Founder | Steven Gray |
| Business | A smart birdhouse designed with a hidden camera |
| Episode | Season 15, Episode 14 |
| Asked Deal | $250,000 for 20% equity |
| Final Deal | No Deal |
| Sharks | No Sharks |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Mark Cuban | No Offer | N/A |
| Kevin O’Leary | No Offer | N/A |
| Lori Grinear | No Offer | N/A |
| Robert Herjavec | No Offer | N/A |
| Barbara Corcoran | No Offer | N/A |
What Happened to The Peep Show Birdhouse after Shark Tank?
As of March 2025, The Peep Show Birdhouse is still in business. Appearing on Shark Tank gave the company a big boost, increasing its visibility and success. The Peep Show stands out with its unique design and focus on sustainability. It appeals to people who love bird-watching and want to impact the planet positively.
This combination of innovation and eco-friendliness sets the stage for substantial future success. For every birdhouse sold, the company donates to plant one tree, showing its commitment to protecting the environment. Steve Gray shared that bringing this idea to life was an enriching journey. He admitted that the recognition and achievements went far beyond what he once imagined.
As the business continues to grow, it will be exciting to check back and see how Steven and his birdhouses are doing in the future. You can only buy the products through The Peep Show website.
The Peep Show Birdhouse Founder
Steve Gray, the founder of The Peep Show, launched the project during the COVID-19 pandemic after a successful career in advertising at DDB and Publicis, two of the top advertising firms. In his career, Steve worked with major brands like Eddie Bauer, T-Mobile, Hewlett-Packard, and Holland America Line. He graduated with a degree in Advertising from Pasadena’s Art Center College of Design and has earned recognition in Promotion Design That Work and Publication Design Annual. Steve has also been a finalist for the Vision Award National and the Telly Award National.
Steve’s work as a travel photographer and writer has been published in travel industry magazines, cruise brochures, and on various websites. His birdhouse product, The Peep Show, won a prestigious 2023 Red Dot Product Design award. This award reflects Steve’s belief that strong design and corporate goals can go hand in hand.
He was also selected from thousands of applicants to showcase The Peep Show on ABC’s Shark Tank. Now based in Seattle, Steve has traveled across Alaska and South America, always making time to enjoy the local birdlife. His adventures continue to inspire him as he plans his next off-the-grid journey.
He grew up in Alaska, where his father sparked his love for bird-watching by encouraging him to observe birds in their natural habitats, especially in nests. Steve also credits his grandfather, Chuck Gray, for inspiring the idea behind The Peep Show. Chuck always wished he could see inside the birdhouses around their family home in Alaska, which motivated Steve to turn that dream into reality.
Steve shared that his father originally built the first Peep Show birdhouse. This early version used a sewer inspection camera and a coaxial cable for bird-watching.
They placed the birdhouse outside the kitchen wall, giving a clear view of the birds. Inside the kitchen, a computer monitor sat on the counter, turning the space into a cozy spot for watching birds up close. This creative setup was the starting point for what later became a unique and innovative product.
After starting with his father’s first prototype, Steve worked hard to turn the idea into what is now known as The Peep Show. He set up high-quality 3D printers on one floor of his home, running them non-stop to produce these smart birdhouses. During his journey, Steve received guidance from SCORE, a Seattle-based nonprofit that helps small business owners succeed. Steven Gray’s net worth is unknown as of 2025.
Conclusion
Shark Tank is a popular TV show that highlights innovative business ideas, providing entrepreneurs with a platform to make their ventures succeed. The Peep Show Birdhouse was one of the unique businesses featured on the show. Although the company didn’t secure a deal, it still demonstrated that success is achievable with the right concept and execution. As a result, The Peep Show continues to show great promise. Moving forward, we eagerly anticipate how their story unfolds, and we remain hopeful about their future success.
