Shark Tank The Fidget Game, an educational game for kids founded by Brandi Dugal, telecasted Shark Tank USA in 2023 on Season 15. The founder was seeking $500,000 for 10% equity for their business. However, they secured a deal with Barbara Corcoran, $500,000 for 15% equity. In this article, we will explore The Fidget Game’s net worth in 2024, its Shark Tank pitch summary and more.
The Fidget Game Net Worth
As of August 2024, The Fidget Game’s net worth is $4.46 million, and its annual revenue was $1 million in 2023.
| Net worth | $4.46 million *estimated |
| Annual Sales Revenue | $1 million (2023) |
| Profits | $1.25 million |
| Lifetime sales | $3.2 million (2023) |
| Employees | 11-50 employees |
The Fidget Game Net Worth Timeline
| Net Worth 2024 | $4.46 million |
| Net Worth 2023 | $4 million |
Shark Tank The Fidget Game Update from Season 15
Brandi, the creator of The Fidget Game, appeared on Shark Tank Season 15 to present her business. She asked $500,000 for 10% equity, valuing her company at $5 million. As a teacher, Brandi mentioned the need for new ways to make learning fun.
The former teacher told Barbara Corcoran that this business wouldn’t exist without her (Barbara) influence. At that moment, Babara said, “Well, I am happy to hear that”. Then, she explained that story to the Sharks like this.
Her husband unexpectedly asked for a divorce one day. While dealing with this challenging situation, Brandi came across a TikTok video where she saw that Barbara also shared a similar experience. Barbara’s story of overcoming heartbreak and building a successful business inspired Brandi to do the same.
After moving into her mom’s basement, Brandi quickly contacted a supplier and set up her business within a week. That was using her teaching experience to develop a tool that helps children enjoy learning. By the time the show was filmed, her company had been running for 13 months and had already made an impressive $3.2 million in sales.
Brandi’s story was touched by Barbara, and Daymond John said he and Barbara both have dyslexia. Because of this, they know what it’s like to have difficulty with reading. Kevin O’Leary then mentioned that he also has dyslexia.
Then, Brandi shared some impressive numbers about the business during the discussion. She mentioned that 85% of her sales come from Amazon, with the other 15% from her website. To improve her games, she first got feedback from 100 teachers who tested them.
Also, the company gained popularity on TikTok, boosting sales on Amazon. Her product became the top choice for reading on Amazon in just six months. When the sharks asked about costs, Brandi explained that manufacturing her product costs between $3.45 and $3.80 and acquiring a customer costs $6.80. The product sells for $29.99, with a net margin of 25% to 32%.
Based on these numbers, she expected to earn over $1 million this year, even if sales stay the same. Then, Lori Grienier asked why you need help from Sharks. Brandi said she sought the sharks’ support to expand her product line and guide kids through their literacy journey from Pre-K to grade 6. Brandi also planned to take The Fidget Game international by creating versions in other languages. She hoped to make the games useful for those learning English as a second language.
Barbara then offered Brandi $500,000 for 20% equity. Brandi, expressing her admiration for Barbara, wanted to work together but countered with 15% equity, valuing the company at $3.3 million. Finally, Barbara agreed with her, and they sealed the deal.
| Company Name | The Fidget Game |
| Founder | Brandi Dugal |
| Business | An educational game for kids |
| Episode | Season 15, Episode 07 |
| Asked Deal | $500,000 for 10% equity |
| Final Deal | $500,000 for 15% equity |
| Shark | Barbara Corcoran |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | Austin, Texas, USA |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counter Offer |
| Barbara Corcoran | $500,000 for 20% equity | $500,000 for 15% equity (Accepted Deal) |
| Mark Cuban | No | N/A |
| Kevin O’Leary | No | N/A |
| Daymond John | No | N/A |
| Lori Grinear | No | N/A |
What Happened to The Fidget Game after Shark Tank?
As of August 2024, The Fidget Game is still in business. Since the Shark Tank episode aired, sales have increased, and Brandi has big plans for The Fidget Game’s future. Brandi confirmed that the deal with Barbara is moving forward, and there’s no sign it won’t go through.
The Fidget Game brand believes that everyone should have access to education. So, it sells its products across the U.S. and has reached people globally. The Fidget Game’s products are now used in over 50,000 schools. The team has also donated games to classrooms and school districts in need.
Their website offers various Shark Tank bundles, like Grade 01, Grade 02, etc., at multiple offers and prices. Also, on their website, Word Pop and The Fidget Game: Sight Word Edition have received many positive reviews and are priced at $29.99. Moreover, the site offers easy returns and free shipping for orders over $50.00. If you’re considering this program for your kids, you can find excellent reviews on Amazon and The Fidget Game’s website.
The Fidget Game Founder
Brandi Dugal founded The Fidget Game in 2021. She has a Bachelor’s Degree from the University of Waterloo and a Master’s from the University of Windsor. With a strong passion for teaching and experience, she has taught students in Canada, rural Thailand, Vietnam, Indonesia, Bahrain, and the United States. She used her skills to create her own business.
Through her six years of teaching, Brandi realized that 90% of her students read below their grade level. This deeply affected her and motivated her to find a solution. Instead of creating more reading drills, she developed a product to make reading easier for young children. She spent many hours researching and developing strategies, eventually creating a scientifically-backed tool to help kids improve their reading skills.
The Fidget Game Achievements and Awards
| Year | Achievements and Awards |
| 2023 | The company was featured on Shark Tank and secured a deal from Mark Cuban |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. The Fidget Game was one of the ventures featured on the show. They made a deal with Barbara Corcoran, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 07.
