Shark Tank Snow in Seconds, an artificial snow solution company founded by Jonathan Dusing, telecasted Shark Tank USA in 2023 on Season 15. The founder was seeking $50,000 for 10% equity for their business. However, they secured a deal with Barbara Corcoran, $50,000 for 33.3% equity. In this article, we will explore Snow in Seconds’s net worth in 2024, its Shark Tank pitch summary and more.
Snow in Seconds Net Worth
As of 2024, Snow in Seconds’s net worth is estimated at $1 million, and its annual revenue was $241,000 in 2022.
| Net worth | $1 million *estimated |
| Annual Sales Revenue | $241,000 (2022) |
| Profits | $40,000 (2022) |
| Lifetime sales | $2 million (2023) |
| Employees | 1-10 employees |
Snow in Seconds Net Worth Timeline
| Net Worth 2024 | $1 million |
| Net Worth 2023 | $800K |
| Net Worth 2022 | $500K |
Shark Tank Snow in Seconds Update from Season 15
Jonathan Dusing kicked off his pitch by introducing himself and his offer. He was seeking $50,000 for 10% equity, valuing the company at $500K. In the Shark Tank, he said that he came from Minnesota, where winters bring extreme cold, so Jonathan talked about the fun side of snow there. He mentioned that while people in colder climates can enjoy snow, those in warmer regions miss out. To solve this, he presented his product, Snow in Seconds.
During the demonstration, Jonathan took a spoonful of his product, placed it in a bowl, and added water. Instantly, it turned into snow that looked and felt genuine. There, he invited the Sharks, saying, “Let’s make this winter wonderland global and make every day a snow day.” At that moment, suddenly, snow began falling on the Sharks, and Kevin said it felt like a Christmas miracle.
Barbara Corcoran asked Jonathan how he came up with his product. He explained that he discovered a chemical called Sodium polyacrylate, which is usually reserved for industrial purposes. This chemical is commonly used in agriculture to retain water in the soil. When mixed with water, each tiny grain can absorb up to 100 times its size.
Jonathan figured out how to turn the chemical into artificial snow and launched his business. A small packet of Snow in Seconds can produce a gallon of snow. There, Kevin O’Leary interrupted, noting that the product isn’t unique. Jonathan agreed with him but pointed out that other manufacturers haven’t been able to perfect the final product like he has.
He also mentioned that he’s been making and selling Snow in Seconds for over 15 years. In response, Daymond John suggested that this long history might be a concern. Lori then asked about his sales. Jonathan shared that his lifetime sales reached $2 million, which impressed the Sharks.
Mark followed up by asking about last year’s sales, and Jonathan reported it was $241,000. When Mark asked about profit, Jonathan revealed it was $40,000. Then, Barbara asked Jonathan about his customer base. There, he explained that 50% of his sales come from the film industry, 32% from wholesale, 12% from Amazon, and 6% from their website.
Daymond then asked about production costs. Jonathan said the smallest package, which makes one gallon of snow, sells for $4.99 and costs $0.72 to produce. The medium package sells for $12.99 and costs $1.20 to make. The most extensive package, which makes 10 gallons, sells for $24.99 and costs $4.20 to manufacture.
Kevin inquired about the retailers at Kroger and Fred Meijer. These were sold in 1500 stores, and repurchase orders from the next year came in. Things were going great till the dark time began. He was going through a divorce case, and his partner outsourced the order, which later missed the deadline by a month. This results in significant loss as they send it back. Lori then inquired about his backstory.
Kevin expressed his dislike for seasonal products and decided to step out of the deal. Mark Cuban agreed with Kevin and chose not to invest. Barbara Corcoran, however, saw potential and offered $50,000 for 33.3% equity. She had previously invested in other Christmas-themed companies like Hire Santa and Holiball and thought Snow in Seconds would fit well in her portfolio.
Daymond then mentioned he was considering making an offer but admitted Barbara’s deal was better, so he stepped aside. Jonathan tried to negotiate Barbara’s offer, countering with $50,000 for 25% equity, but Barbara declined. Finally, he accepted her original offer of $50,000 for 33.3% equity, valuing the company at $150,150 and left Shark Tank with a deal.
| Company Name | Snow in Seconds |
| Founder | Jonathan Dusing |
| Business | An artificial snow solution company |
| Episode | Season 15, Episode 08 |
| Asked Deal | $50,000 for 10% equity |
| Final Deal | $50,000 for 33.3% equity |
| Shark | Barbara Corcoran |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | Minneapolis, Minnesota, USA |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counteroffer |
| Barbara Corcoran | $50,000 for 33.3% equity (Accepted Deal) | $50,000 for 25% equity |
| Mark Cuban | No | N/A |
| Kevin O’Leary | No | N/A |
| Daymond John | No | N/A |
| Lori Grinear | No | N/A |
What Happened to Snow in Seconds after Shark Tank?
As of September 2024, Snow in Seconds is still in business. Since appearing on Shark Tank, Snow in Seconds has gained significant visibility and sales, and the show has helped them enhance their marketplace and reach new customers like party planners and parents. They also improved their social media presence through digital marketing.
Snow in Seconds focuses on providing a friendly and engaging customer experience. Their website features a unique “Santa” section with a Santa guide showing users how to use and create different amounts of their product. Besides artificial snow, the company also offers cloud slime and other snow-related products, adding to the fun and creativity of users.
Snow in Seconds stands out for its high quality and competitive pricing. Their most giant pack, which makes 60 gallons of snow, costs $76.39, while the smallest pack, which makes about 4 gallons, is priced at $21.39. They also offer bulk packs of 25 lbs and 10 lbs and many other packages. If you want to further know about their products and enjoy some snow this winter, but if you live in a warm climate, visit the “Snow in Seconds” website or Amazon and buy some.
Snow in Seconds Founder
Jonathan Dusing graduated from Arizona State University in 2004. During his college years, he served as President of the University AIGA, driven by a passion for new challenges. In 2007, he co-founded FanMaker, a platform that created loyalty apps and websites for professional and college sports teams.
Without stopping there, Jonathan Dusing founded Snow in Seconds in 2008, driven by his passion for innovation. This business also was a turning point for Jonathan’s entrepreneurial journey. Currently, he serves as CEO of both FanMaker and Snow in Seconds for 17 and 15 years, respectively. Moreover, considering his other ability, Jonathan also has a transparent background in graphic design.
Snow in Seconds Achievements and Awards
| Year | Achievements and Awards |
| 2023 | The company was featured in Shark Tank season 15 and secured a deal from Barbara Corcoran |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Snow in Seconds was one of the ventures featured on the show. They made a deal with Barbara Corcoran, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 08.
