Mama Sing My Song, a company making custom songs for kids, founded by Amanda Seibert, Danny Seibert, and Valerie Stratton Guerra, aired on the 15th season of Shark Tank USA in 2024. The founders were seeking $125,000 for 10% equity. However, they secured a deal with Lori Greiner, Daymond John, and Daniel Lubetzky, $150,000 for 33.3% equity. In this article, we will explore Mama Sing My Song’s net worth in 2024, its Shark Tank pitch summary and more.
Mama Sing My Song Net Worth
As of 2024, Mama Sing My Song’s net worth is estimated at $500,000, and its annual revenue was $450,000 in 2023.
| Net worth | $500,000 *estimated |
| Annual Sales Revenue | $450,000 |
| Profits | Not Available |
| Lifetime sales | $1.5 Million (2023) |
| Employees | 3 -10 Employees |
Mama Sing My Song Net Worth Timeline
| Net Worth 2024 | $500,000 |
| Net Worth 2023 | $450,000 |
| Net Worth 2022 | $400,000 |
Shark Tank Mama Sing My Song Update from Season 15
Three enthusiastic entrepreneurs, Amanda, Valerie, and Danny, entered the Shark Tank and asked $125,000 for 10% equity, valuing the company at $1.25 million. Then, the founders began their presentation by highlighting how important it is for parents and children to share a strong bond. They discussed how modern parents face pressure to give their kids a confident and happy life there.
The trio pitched their business idea to the sharks, offering custom-made songs for kids. These songs give children a unique way to feel love. As for the company products, they shared that many kids adore their favorite stuffed animals and songs. Their business combined these by packaging personalized songs inside stuffed animals.
Amanda told Daymond he was a great dad and a hard-working businessman. She also mentioned that he couldn’t always help his wife, Heather, to put their daughter, Minka, to sleep. At that moment, the trio said Mama Sing My Song could make that possible.
Mama Sing My Song had a surprise guest for Daymond. While filming the Mama Sing My Song company pitch, Daymond’s wife Heather and his daughter Minka came onto the Shark Tank stage, and the company played Minka’s custom song. The song moved Daymond, making him emotional.
Then, Daymond hugged his wife and daughter before saying goodbye from the stage. Afterward, Lori Greiner asked Daymond how he felt about the personalized song. There, he shared that most of the lyrics feel to him and saying them are meaningful.
Daniel Lubetzky then asked if the songs were created using AI. There, Amanda clarified that human writers, primarily mothers, crafted the lyrics, while Valerie was the one who sang them. The sharks praised her voice.
Kevin O’Leary then focused on the business side and asked how their process worked. Valerie explained that mothers give us a questionnaire about their child’s interests. From there, the songwriters create the lyrics according to those questions, and parents can choose to professionally record the song in the studio.
Amanda also explained the pricing structure where an acapella song costs $99, and a fully customized song with studio recording costs $249. There, She further noted that the prices did not include the stuffed animal. Also, each plush toy was available as an additional purchase for $55.
Kevin asked about the company’s cost of working with artists. Amanda explained that the artists received 45-50% of the order value. Lori Greiner then wanted to know more about the entrepreneurs. There, Amanda shared that she and Valerie were college roommates, and Danny was her husband.
There, Amanda further clarified that the idea for the business came from her own experience. One day, she was driving with her fussy baby and quickly made a song and sang it to calm her child. It worked, so she kept singing the song over and over.
When her second child was born, she also created a song for him. She later started making songs for her nieces and nephews, which eventually grew into a business.
After hearing about the founders’ journey, Kevin shifted the focus back to business again, asking how he could profit from Mama Sing My Song. Danny explained that the company had generated $1.5 million in sales over five years, with 90% of those sales occurring in the last 2 years. In 2022, they made $420,000 in sales and were on track to reach $450,000 by the end of 2023. The sharks were impressed by these figures.
Mark Cuban admired the business they had built but believed it would be difficult to scale. For that reason, he decided to step out. Kevin O’Leary also appreciated the business’s success. Still, he didn’t think would quickly earn enough money from his investment, so he also opted out.
Lori, Daymond, and guest shark Daniel Lubetzky then teamed up to offer $125,000 for 33.3% equity. As a response, Danny countered with $125,000 for 25% equity. But the Sharks didn’t like that. Afterward, guest shark Daniel raised the offer to $150,000 for 33.3% equity, and finally, both sides agreed to the deal, valuing the company at $450,450.
| Company Name | Mama Sing My Song |
| Founders | Amanda Seibert, Danny Seibert, and Valerie Stratton Guerra |
| Business | Custom songs for kids |
| Episode | Season 15, Episode 12 |
| Asked Deal | $125,000 for 10% equity |
| Final Deal | $150,000 for 33.3% equity |
| Sharks | Lori Greiner, Daymond John, and Daniel Lubetzky |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | Indianapolis, Indiana, USA |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counteroffer |
| Lori Grinear, Daymond John and Daniel Lubetzky | 01 – $125,000 for 33.3% equity 02 – $150,000 for 33.3% equity (Accepted deal) | $125,000 for 25% equity |
| Kevin O’Leary | No | N/A |
| Mark Cuban | No | N/A |
What Happened to Mama Sing My Song after Shark Tank?
As of October 2024, Mama Sing My Song is still in business. After the Shark Tank episode featuring Mama Sing My Song aired, the surge in traffic caused their website to crash. The company released a statement, saying, “Due to overwhelming demand after our Shark Tank episode, we’re experiencing website issues!“
However, the website is now online, allowing visitors to explore various products. Though it’s too soon to provide updated revenue numbers, the massive interest of the founders suggests they could exceed their financial goals for the year. Moreover, this vital support highlights the heartfelt nature of their work.
Mama Sing My Song offers personalized songs that can be ordered through their website. One popular option is the Shark Tank Bundle, which includes a custom song with musical instruments and a stuffed toy. This package is priced at $249, offering children a memorable and personal gift.
Customers have several options when choosing products from Mama Sing My Song. The Acapella Bundle, featuring a custom song sung with a single voice, is priced at $149. The Classic Song Bundle is available for $49 for those who prefer traditional children’s tunes. Also, each bundle includes extras like sheet music and a lyric artwork generator.
For a standalone custom song, prices start at $99, offering a more flexible option for different needs. Additionally, customers can upload their music to the sound module inside the stuffed animal, replacing the pre-installed song with one of their choosing. These new packages allowed the company to reach more people.
In recent years, Mama Sing My Song has grown significantly and now has over 35,000 followers on Instagram. This brand has effectively captured the attention and interest of its audience. Notably, the company donates 10% of its profits to provide songs for children in foster care, showing its commitment to making a positive difference beyond just selling products.
Further, customers can join this mission by signing up to send free songs or contributing to the donation program. Mama Sing My Song aims to positively impact children’s lives, and this caring approach is likely to bring both social benefits and success for the business in the future.
Mama Sing My Song Founders
Amanda Seibert, Danny Seibert, and Valerie Stratton Guerra are the founders of Mama Sing My Song, which started in 2018. Amanda Seibert and Valerie Stratton Guerra met as college roommates. Also, Amanda Seibert and Danny Seibert are husband and wife. When they appeared on Shark Tank, Amanda had been married to Danny Seibert for 10 years.
The idea for Mama Sing My Song started when Amanda was driving with her first baby, who was crying. Amanda made up a song to calm her and sang it repeatedly until the baby settled down. As her child grew, the child often asked, “Mama, sing my song.”
Amanda continued this until her second child was born, for that baby she also created a particular song. She then wrote songs for her nephews and nieces. She eventually received her first paid offer to create a personalized song with custom lyrics. This simple moment inspired Amanda’s journey into writing personalized melodies for kids.
Besides leading this business, Amanda is also a published author. In 2022, she released her first children’s book, Mama, Sing My Song: A Sweet Melody of God’s Love for Me. Also, during an interview with Indy Maven, Amanda explained her business mission like this, “we take a parent’s deep, endless love and all the special things that make a child unique, and we create a song just for them.”
She added, “Mothers tell us that these personalized songs are the most precious gift they’ve ever given to their children.” Also, she said that they hear stories daily about how much these songs mean to families. Amanda Seibert, Danny Seibert, and Valerie Stratton Guerra’s net worth is unknown as of 2024.
Mama Sing My Song Achievements and Awards
| Year | Achievements and Awards |
| 2024 | The company was featured on Shark Tank Season 15 and got the deal from Lori Greiner, Daymond John, and Daniel Lubetzky |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Mama Sing My Song was one of the ventures featured on the show. They made a deal with Lori Greiner, Daymond John, and Daniel Lubetzky, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 12.
