Jay’s Pet Butter, a peanut butter brand for dogs, founded by Jay Cutler and Brandan Fokken, aired on the 15th season of Shark Tank USA in 2024. The founders were seeking $50,000 for 10% equity for their business. Unfortunately, they couldn’t secure a deal with any of the Sharks. In this article, we will explore Jay’s Pet Butter’s net worth in 2024, its Shark Tank pitch summary, and more.
Jay’s Pet Butter Net Worth
As of 2024, Jay’s Pet Butter’s net worth is estimated at $1 million, and its annual revenue is not disclosed.
| Net worth | $1 million *estimated |
| Annual Sales Revenue | Not Available |
| Profits | Not Available |
| Lifetime sales | $39,000 (2023) |
| Employees | 2-10 employees |
Jay’s Pet Butter Net Worth Timeline
| Net Worth 2024 | $1 million |
| Net Worth 2023 | $800,000 |
| Net Worth 2022 | $500,000 |
Shark Tank Jay’s Pet Butter Update from Season 15
Jay, a four-time Mr. Olympia, is a legend in bodybuilding and a successful entrepreneur. He has launched Jay’s Pet Butter, a healthy pet snack that appeared on Shark Tank on January 26th. Jay’s Pet Butter differs from other products because it’s free from harmful additives like Xylitol, palm oil, salt, sugar, hydrogenated oils, and high fructose corn syrup. Instead, it’s packed with wholesome ingredients such as flax seeds, banana chips, sweet potatoes, blueberries, and peanuts, making it a nutritious option for pets of any age.
Also, one of its standout features is the inclusion of glucosamine, which helps support pets’ hips and joints, promoting better mobility and overall health. It would make an excellent choice for pet owners looking for something delicious and reasonable.
In the Shark Tank, Jay also shared that he spent four years competing in professional bodybuilding. While presenting their product, Jay further mentioned that he often used peanut butter as a balanced nutritional supplement during his training. There, he shared that he also runs a successful supplement brand called Cutler Nutrition, which has around 16 million social media followers. Then, the founders asked for $50,000 for 10% equity, valuing the company at $500,000.
Lori asked what is unique about peanut butter compared with other products. Brandon explained that they added unique ingredients to support pets’ health. There, he further noted that while people often give pets vitamins, biotin, minerals, and special foods, their peanut butter covers all those needs in one product.
Kevin then wanted to know about the product’s sales. At that moment, Brandon shared that they started their business last year and have seen good results. Kevin then acknowledged their credibility in business. Next, Kevin asked about the price per jar, and they said it sells for $14.99.
When Kevin asked about the making cost of each jar, they said it currently costs $3.10. Guest shark Daniel Lubetzky then asked about their total sales so far, and they shared that they have made $39,000 in sales over ten months.
However, Mark Cuban praised the product’s taste, but he further explained that it would take time for customers to see its value, so he dropped out of the deal. Lori Greiner mentioned that she is allergic to peanuts and couldn’t fully support the product. Because of this, she also dropped out of the deal.
The entrepreneurs impressed Guest shark Daniel Lubetzky, but later, he felt this business wasn’t the right fit for him and decided not to invest in the company. Then, Daymond John also dropped out of the deal, saying he wasn’t sure how to contribute to the business and didn’t think they needed a shark’s help.
With four sharks out, only Kevin O’Leary remained. He offered $50,000 but asked for no equity. Instead, he wanted a royalty of $1 per jar sold forever. However, they weren’t willing to accept it. At that moment, the other sharks suggested they make a counteroffer, but Jay and his business partner Brandan Fokken decided to go from the Shark Tank stage without a deal.
| Company Name | Jay’s Pet Butter |
| Founders | Jay Cutler and Brandan Fokken |
| Business | Peanut butter for dogs |
| Episode | Season 15, Episode 12 |
| Asked Deal | $50,000 for 10% equity |
| Final Deal | No Deal |
| Shark | No Sharks |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | Las Vegas, Nevada, USA |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counteroffer |
| Kevin O’Leary | He offered $50,000 but asked for no equity. Instead, he wanted a royalty of $1 per jar sold forever | No |
| Mark Cuban | No | N/A |
| Lori Grinear | No | N/A |
| Daymond John | No | N/A |
| Daniel Lubetzky | No | N/A |
What Happened to Jay’s Pet Butter after Shark Tank?
As of October 2024, Jay’s Pet Butter is still in business. After appearing on Shark Tank, Jay’s Pet Butter saw a significant increase in sales and social media activity. The show’s large audience and business-focused format helped the brand reach more customers. The sharks’ positive feedback also boosted the product’s credibility, showing its quality and innovation.
Moreover, this exposure increased pet owners’ interest and curiosity, driving the brand’s growth. With their large social media followings, Jay and Brandan have a good chance of spreading the word and reaching the sales they need.
Jay’s Pet Butter offers two products now on their official website, which are Jay’s Pet Butter | Blueberry, Apple & Flax Seed | 16 Ounce Jar and Jay’s Pet Butter | Sweet Potato, Banana Chips, Flax Seeds & Glucosamine | 16 Ounce Jar. Each product has ingredients to provide a tasty treat and essential pet nutrients. Both are priced at $14.99 per jar on their website.
Also, they provide subscription facilities like Delivery every two weeks, Delivery every four weeks, etc. Also, if you go by subscription service through their website, you can buy with a 20% discount for every product. Moreover, the company offers interest-free installment payments for purchases of $50 or more, making it easier for pet owners to buy these nutritious treats for their dogs.
Jay’s Pet Butter Founders
Because of their love for dogs, Jay’s Pet Butter was created by Jay Cutler and Brandan Fokken. Jay Cutler, famous in bodybuilding, became a legend after winning his first Mr. Olympia title in 2006, defeating the reigning champion, Ronnie Coleman. He went on to win again in 2007, 2009, and 2010, securing his legacy. After retiring in 2013, Jay shifted his focus to entrepreneurship, particularly in the fitness and wellness industry.
Later, in 2017, Jay Cutler launched his product line, Cutler Nutrition, which promotes fitness. Then, he introduced Jay’s Pet Butter with his co-partner in 2022, expanding their vision to include pets.
Brandan Fokken, who partners with Jay, is a business person and fitness enthusiast from South Dakota. Before starting this business, he worked for Twinlab Consolidation Corporation for over six years. He was also a professional bodybuilder and owner of Gym Culture in West Lubbock, who shares his commitment to health.
Also, Brandan was a dedicated athlete in his youth, playing sports like baseball and American football. Brandan Fokken started training in the gym at the end of high school to boost his performance in competitive sports. Inspired by his bodybuilding idol, Arnold Schwarzenegger, he wanted to build an impressive physique.
At first, he struggled to progress because he didn’t know much about fitness. However, by the end of high school, things began to change. Brandan learned more about exercise and proper nutrition, so he quickly transformed his body. Later, he joined Jay and created a healthier alternative business called Jay’s Pet Butter.
Jay’s Pet Butter Achievements and Awards
| Year | Achievements and Awards |
| 2024 | The company was featured on Shark Tank Season 15 |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Jay’s Pet Butter was one of the ventures featured on the show. Despite losing the deal, the company showed that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 12.
