How to be a Redhead, a beauty brand founded by Adrienne and Stephanie Vendetti, aired on the 15th season of Shark Tank USA in 2024. The founders were seeking $350,000 for 10% equity for their business. However, they secured a deal with Mark Cuban, which was $350,000 for 15% equity, valuing the company at $2.3 million. In this article, we will explore How to be a Redhead’s net worth in 2025, details of the Shark Tank pitch, and more.
How to be a Redhead Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and valuation after the Shark Tank show, How to be a Redhead’s net worth is estimated at $3 million in 2025.
| Annual Sales Revenue | $2.4 million *projected in 2025 |
| Profits | Not Disclosed |
| Lifetime sales | $4 Million (2024) |
How to be a Redhead Shark Tank Pitch
Adrienne and Stephanie, two sisters, introduced How to Be a Redhead on Shark Tank, sharing their passion for helping redheads feel confident and beautiful. Their brand is more than just a business; it’s a community that celebrates red hair as a lifestyle.
How to Be a Redhead offers beauty tips, fashion advice, and product recommendations made specifically for redheads. The goal is to help red-haired individuals embrace their unique look and enhance their natural features with the right products. Through their platform, Adrienne and Stephanie empower redheads to feel proud of their identity while providing them with the best hair, skin, and beauty care resources.
In the tank, they asked the Sharks for $350,000 in exchange for 10% ownership. Also, Adrienne and Stephanie wanted a shark’s help to expand their brand into skincare, beauty, and hair products made specifically for natural redheads. In their pitch, they highlighted how these products were rarely available before.
Only 2% of people worldwide have natural red hair, but this number doesn’t include those who dye their hair red. With How to Be a Redhead, the sisters aimed to improve representation for women like them. While some sharks questioned whether there was enough demand, the sisters proved them wrong by revealing their strong sales.
During filming, Adrienne and Stephanie expected to reach $1.1 million in sales for the year, up from $833,000 the year before. They projected $2.4 million in sales for the following year. Furthermore, the business was profitable and debt-free, with 12 years in operation and over $4 million in total sales. Their Longwearing Eyebrow Gel costs $4 to make and sells for $26, giving them strong profit margins.
All sales come directly from their website, and 55% of customers return for more purchases. On average, each order totals $55.
Lori Greiner liked the brand and advised on improving the packaging, but she didn’t see it as the right investment and backed out. Robert Herjavec also decided it wasn’t for him, making it two Sharks out. Barbara Corcoran believed the sisters didn’t need a Shark, so she dropped out, too.
Mark Cuban saw the company as a strong lifestyle brand and offered $350,000 for 15% equity, focusing on community growth. Then, Kevin O’Leary made a different offer, $350,000 for 10% equity plus a $2.50 royalty per order, which the sisters declined. Ultimately, Adrienne and Stephanie accepted Mark’s offer of $350,000 for 15% equity, as his vision matched their mission.
| Company Name | How to Be a Redhead |
| Founders | Adrienne and Stephanie Vendetti |
| Business | a beauty brand for the red-haired community |
| Episode | Season 15, Episode 14 |
| Asked Deal | $350,000 for 10% equity |
| Final Deal | $350,000 for 15% equity |
| Shark | Mark Cuban |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Mark Cuban | $350,000 for 15% equity (Accepted Deal) | No |
| Kevin O’Leary | $350,000 for 10% equity plus a $2.50 royalty per order | No |
| Barbara Corcoran | No | N/A |
| Lori Grinear | No | N/A |
| Robert Herjavec | No | N/A |
What Happened to How to be a Redhead after Shark Tank?
As of 2025, How to be a Redhead is still in business. After their Shark Tank appearance, How to Be a Redhead saw a significant boost in business. The show gave them valuable exposure and strengthened their brand. Their creative touch, handing out wigs, made a lasting impression.
Also, The brand has built a strong community with 400K social media followers, over 9K YouTube subscribers, and 54K TikTok followers by focusing on the unique beauty needs of redheads. Their commitment to empowering their customers has helped them gain a loyal following. However, some customers have voiced concerns about pricing, but the company continues to maintain a loyal following.
With a growing online following and strong product reception worldwide, How to Be a Redhead continues to thrive in the beauty industry. Over the years, major media outlets like The New York Times and ABC News have featured the brand. Founders Adrienne Vendetti Hodges and Stephanie Vendetti have always focused on sharing self-care tips for redheads, which is why their website and social media are filled with helpful articles and videos.
How to Be a Redhead offers a range of beauty products designed for redheads. Their clear brown eyebrow gels come in different shades and are priced between $24.99 and $30.00. Their Enhancing Redhead Mascara Set costs $99.00, while their Finally Bold lipstick for Redheads is $27.00. Haircare products include the Finally Glossy Shine and Luminosity Shampoo for $31.00 and the Soft Microfiber Hair Towel for $35.00.
The company also sells accessories and clothing to complement its beauty line. Its products are available in the U.S. and Canada, and you can purchase your own How to be a Redhead product through its website.
How to be a Redhead Founders
Sisters Adrienne and Stephanie Vendetti, both natural redheads, founded How to Be a Redhead (H2BAR) to solve a problem they faced. That’s, they were challenging to find beauty products that worked for redheads with sensitive skin. Struggling to find the right products, they began testing and curating items suited for redheads. In 2011, they launched How to be a Redhead brand, which aimed to help redheads feel confident by providing expert beauty and lifestyle advice.
They had built a strong brand before their Shark Tank appearance in Season 15, Episode 13 (February 16, 2024). Their website featured ‘Redhead Friendly’ tested products, beauty boxes, and a makeup line. They also wrote a popular redhead beauty book and hosted empowering events for the redhead community. Both had earned business degrees from the University of Miami before launching their brand.
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. How to be a Redhead was one of the ventures featured on the show. They made a deal with Mark Cuban, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
