AirTulip, a healthier sleep solution founded by Dr. Arjen de Jong, aired on the 16th season of Shark Tank USA in 2025. The founder was seeking $400,000 for 4% equity, valuing the company at $10 million. Unfortunately, he couldn’t secure a deal with any of the Sharks. In this article, we will explore AirTulip’s net worth in 2025, details of the Shark Tank pitch, and more.
AirTulip Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 7% per year. Based on the company’s growth rate and founder’s company valuation before the Shark Tank show, AirTulip’s net worth is estimated at $11 million in 2025.
| Annual Sales Revenue | Below $5 Million revenue *estimated |
| Profits | Not Available |
| Lifetime sales | $1 Million *estimated |
AirTulip Shark Tank Pitch
Dr. Arjen de Jong entered the Shark Tank show during Season 16 to introduce his company, AirTulip. His business focuses on creating advanced air purifiers that improve breathing, boost sleep quality, and support overall health.
AirTulip’s main product is a high-tech headboard that purifies the air around your bed while you sleep. This helps people breathe cleaner air through the night, leading to better rest and fewer health issues.
During his pitch, Dr. de Jong offered the Sharks 4% of his company in exchange for $400,000, valuing his company at $10 million. Kevin O’Leary got into the bed to try the AirTulip system for himself. After lying down, he said it felt quiet and cozy. Then, he asked how the airflow worked. Dr. Arjen de Jong explained that the technology was built directly into the headboard, so everything ran smoothly without making noise.
Mark Cuban then jumped in with a different angle. He wanted to know if this product could work for baby cribs or hospital settings. Dr. Arjen said it could but added that getting into hospitals would take time because of FDA approval and strict rules.
Mark disagreed with Arjen’s statement. He further pointed out that even though the company hadn’t made medical claims, it could sell the product to hospitals. Then, Dr. Arjen responded it honestly. He said hospitals are still tough to enter, not just because of regulations but also because of their long and complicated buying process.
Lori Greiner asked a practical question: Why not just use a standard air purifier beside the bed? Why build it into a headboard? There, Dr. Arjen explained that regular purifiers don’t clean the air evenly.
Barbara Corcoran then asked what steps he had taken to start selling the product. Dr. Arjen said their first goal was to roll it out in small hotels and private clinics. After that, they would expand further.
Although the Sharks were impressed by the sleeping quality, they were surprised to learn that a single headboard retails for $3,000. Mark Cuban pointed out that selling high-tech hardware to everyday consumers can be tough. He said people need to try it in person to truly understand how it works and why it’s worth the price, and that would mean spending a lot on marketing.
Dr. Arjen de Jong told the Sharks that he sold 100 AirTulip units through a crowdfunding campaign. Each unit sold for $2,000, bringing in a total of $200,000. Robert Herjavec wanted to know if any sales had happened outside of crowdfunding. Dr. Arjen admitted the product was still in its early stages and hadn’t made any additional sales yet.
He also shared details about the funding so far. He invested $300,000 in the company. An angel investor added another $100,000, and a venture capital firm contributed $100,000, bringing the total investment to $500,000.
Robert then asked how much each unit cost. Dr. Arjen shared that the materials cost about $1,000, and labor added another $500. He further said that each unit cost $1,500 to produce, which gave him a 50% profit margin when sold at $2,000.
However, Mark Cuban expressed his concern about the high cost of marketing. He believed the product needed a strong push to reach customers, which Dr. Arjen de Jong had yet to initiate. Because of that, Mark decided not to invest.
Robert Herjavec also decided to invest in the product. He felt the company’s $10 million valuation didn’t match its early sales and growth stage. Barbara Corcoran also decided to not invest in the company saying the product might be too hard to sell. Lori Greiner then said it was too early in the business journey for her to feel comfortable investing.
But, Kevin O’Leary showed some interest in the product. He offered $400,000 in exchange for 22.5% of the company.
Dr. Arjen responded to that, and he countered with 8%. However, Kevin said he could reduce his equity to only 20%. At that moment, Arjen didn’t agree with Kevin’s investment. So, In the end, Dr. Arjen left the shark tank stage without a deal.
| Company Name | AirTulip |
| Founder | Dr. Arjen de Jong |
| Business | A healthier sleep solution |
| Episode | Season 16, Episode 16 |
| Asked Deal | $400,000 for 4% equity |
| Final Deal | No Deal |
| Sharks | No Sharks |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Kevin O’Leary | 01 – $400,000 for 22.5% equity 02 – $400,000 for 20% equity | 01 – $400,000 for 8% equity |
| Mark Cuban | No | N/A |
| Barbara Corcoran | No | N/A |
| Lori Grinear | No | N/A |
| Robert Herjavec | No | N/A |
What Happened to AirTulip after Shark Tank?
As of April 2025, AirTulip is still in business. Since its appearance on Shark Tank, AirTulip has made some exciting moves. Their unique air filtration system caught the interest of both customers and investors.
To encourage customers to try the product, they now offer a 30-night risk-free trial and a $500 discount. The team also plans to open a public investment round, allowing everyday supporters to invest in the company.
AirTulip has already caught the attention of high-performance users, including NFL Pro Bowler Matt Judon, who has shown interest in the product. You can now buy the AirTulip Air Purifying Headboard directly from their website. The price is $2,990. Also, you can keep up with Dr. Arjen de Jong and the latest AirTulip news on the company’s official website and social media.
Business Growth Highlights
After the company appeared on the show, AirTulip’s website traffic jumped 300% in just one day. That momentum will help boost revenue by 250% in the next few years. AirTulip expanded its team from 8 to 24 people to meet demand in just one year. They also doubled the size of their production facility, showing how fast they’re scaling in the air filtration market.
AirTulip Founder
Dr. Arjen de Jong founded AirTulip in 2020. He is an aerospace engineering expert with a strong background as both an engineer and a business founder. Over the years, he has worked with major companies like NASA, Ferrari, Porsche, Exa Corporation, and TNO, gaining valuable experience.
Arjen has helped launch and advise several businesses, including ASML, Knops, and Altair. As of April 2025, he is actively managing four companies which are AirTulip, Airdaptive, ECONAMIQ, and NAPKIN B.V.
Conclusion
Shark Tank is a TV show that showcases different business ideas and helps them succeed. AirTulip was one of the ventures featured on the show. Despite losing the deal, the company showed that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 16, Episode 16.
- Jane Foodie Net Worth & Their Shark Tank Season 16 Update
- Sock Candy Net Worth & Their Shark Tank Season 16 Update
- RUFF Liners Net Worth & Their Shark Tank Season 16 Update
