Fishwife, a canned seafood company founded by Becca Millstein and Caroline Goldfarb, aired on the 15th season of Shark Tank USA in 2024. The founder, Becca Millstein, sought $350,000 for 4% equity for their business. However, they secured a deal with Candace Nelson and Lori Greiner, $350,000 for 6% equity plus 2% advisory shares. In this article, we will explore Fishwife Net Worth in 2024, its Shark Tank pitch summary, and more.
Fishwife Net Worth
As of 2024, Fishwife’s net worth is estimated at $4 million, and its annual revenue was $5.8 million in 2023.
| Net worth | $4 million *estimated |
| Annual Sales Revenue | $5.8 million (2023) |
| Profits | Not Available |
| Lifetime sales | Not Available |
| Employees | 2-10 employees |
Fishwife Net Worth Timeline
| Net Worth 2024 | $4 million |
| Net Worth 2023 | $3.5 million |
| Net Worth 2022 | $3 million |
Shark Tank Fishwife Update from Season 15
Becca Millstein, the founder of Fishwife, introduced her unique canned fish company on Shark Tank Season 15, Episode 10. There, She explained the story behind the name “Fishwife,” which dates back to the 16th century. Back then, the term referred to fishermen’s wives who sold fish at the market. They were often loud because they needed to sell their fresh fish quickly.
Fishwife partners with top fisheries, farms, and canneries worldwide to deliver high-quality, ready-to-eat canned seafood. Becca aimed to change people’s thoughts about canned fish by offering products like olive oil-soaked sardines from Spain and smoked albacore tuna from Northern California. Also, unlike traditional canned tuna, she designed her products to pair well with dishes like rice bowls, salads, and pasta.
Fishwife focuses on providing healthy, affordable, and convenient seafood options for modern consumers. Becca mentioned that her seafood products were unlike anything the sharks had tried. There, she presented her Fishwife samples to the sharks and requested $350,000 for 4% equity, giving the company a valuation of $8.75 million.
Luckily for her, the sharks all enjoyed the taste. Lori Greiner then inquired about the preservation method of Fishwife’s fish, to which Becca proudly stated that their products are of premium quality, never compromising with water. When guest Shark Candace Nelson asked about the price of the product, Becca confidently shared that their cost, a can retails for $7.99 and costs $2.09 to manufacture.
Guest shark Candace Nelson mentioned that canned fish is trending on TikTok and is also very popular in Spain. Becca added that the idea for her business came while she was studying abroad in Spain.
Then, Lori Greiner cut in to ask about the sales, and the sharks were stunned by the impressive numbers. The founder said the company launched in 2021 with $750,000 in sales. By 2022, sales grew by 250%, reaching $2.6 million. Becca estimated that by the end of 2023, sales would get $5.8 million.
She further added that half of the sales come directly from consumers, while the other half comes from retail. When asked about the business model and distribution, Becca explained that Fishwife’s sales are split evenly between direct-to-consumer and retail.
Kevin O’Leary made the first offer of $350,000 as a loan with 11% interest for three years, plus 5% equity in the company. Daymond John countered with $350,000 in exchange for $0.15 per can sold, but he didn’t ask for any equity. Mark Cuban then dropped out, saying the business wasn’t the right fit for him, but he congratulated Becca on her success. After Mark stepped out, Candace and Lori teamed up, offering $350,000 for 10% equity.
Lori also suggested partnering Fishwife with her other Shark Tank company, Boarderie. Then, Becca responded to Candace and Lori with an offer of $350,000 for 6% equity and an additional 2% advisory shares. The two sharks accepted her deal, valuing the company at $4.375 million, and Becca left the Shark Tank in a happy mood.
| Company Name | Fishwife |
| Founder | Becca Millstein and Caroline Goldfarb |
| Business | Canned fish |
| Episode | Season 15, Episode 10 |
| Asked Deal | $350,000 for 4% equity |
| Final Deal | $350,000 for 6% equity, plus 2% advisory shares |
| Shark | Candace Nelson and Lori Greiner |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | Los Angeles, California, USA |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counteroffer |
| Candace Nelson & Lori Greiner | $350,000 for 10% equity | $350,000 for 6% equity and an additional 2% in advisory shares (Accepted Deal) |
| Kevin O’Leary | $350,000 as a loan with 11% interest for 3 years, plus 5% equity in the company | No |
| Daymond John | $350,000 in exchange for $0.15 per can sold, but he didn’t ask for any equity | No |
| Mark Cuban | No Offer | N/A |
What Happened to Fishwife after Shark Tank?
As of September 2024, the Fishwife is still in business. After appearing on Shark Tank, Fishwife gained significant exposure, leading to increased website traffic and more social media engagement. The company led and run by women, broke gender stereotypes and strengthened its unique position in the market.
To celebrate the airing of their Shark Tank episode, Fishwife offered discounts on their website, EatFishwife.com. Also, this visibility brought widespread media attention, boosting brand awareness. Their Wild-Caught Smoked Albacore Tuna remains a best-seller, and they’ve expanded their product line to include other smoked fish like Atlantic salmon and trout. Fishwife’s distribution has also grown, with products now available in physical stores across the U.S. and Canada, in addition to their online shop.
In recent years, Fishwife has carved out a strong position in the seafood industry. Further, the company’s significant publications like Vogue, Forbes, The New York Times, and the Los Angeles Times have featured the company. This wider availability has made their brand more accessible and increased their market presence.
Also, the company has a solid customer base, and its Instagram account has over 121,000 followers and remains active. They even offer a brand ambassador program for dedicated fans who want perks beyond delicious seafood.
Fishwife products are available in Whole Foods nationwide, as well as on other platforms like Amazon. On the website, customers can also use the store locator to find where Fishwife products are sold. The company has partnered with hundreds of local retailers in Hawaii, Alaska, and many central U.S. regions. Currently, over 1,600 stores sell Fishwife, and the company plans to expand even further.
Fishwife Founders
Becca Millstein and Caroline Goldfarb founded Fishwife in 2020 during the pandemic. While cooking at home during quarantine, they noticed the lack of affordable and sustainable tinned fish in the U.S. market. They relied on tinned fish for meals and snacks, which sparked the idea for their business.
However, according to a report from Business Insider, the co-founders had a falling out. Becca Millstein sued Caroline Goldfarb for refusing to hand over control of the company’s website, email, and online accounts. The lawsuit also stated that Caroline stopped working for Fishwife in May 2021.
Despite the challenges, Becca Millstein, CEO of Fishwife, pitched the company solo on Shark Tank and captured the Sharks’ attention. She graduated from Brown University and has experience in both academic and professional roles in the Arts, Performance, and Entertainment sectors.
Becca Millstein aims to increase seafood consumption in the U.S., which is currently among the lowest in the world. She plans to achieve this by producing ready-to-eat tinned fish and raising awareness about sustainable seafood practices. Becca Millstein’s net worth is $4 million as of 2024.
Caroline Goldfarb, her co-founder, is a TV writer who gained recognition for her work on The Sex Lives of College Girls on HBO Max.
Fishwife Achievements and Awards
| Year | Achievements and Awards |
| 2024 | The company was featured on Shark Tank Season 15 and secured a deal from Candace Nelson & Lori Greiner |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Shark Tank featured Fishwife as one of the ventures on the show. They made a deal with Candace Nelson and Lori Greiner, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 10.
