Finneato Fysh Foods, a plant-based seafood company founded by Zoya Biglary and Alix Traeger, aired on the 16th season of Shark Tank USA in 2024. The founders were seeking $150,000 for 10% equity for their business. However, they secured a deal with Daniel Lubetzky, which was $150,000 for 30% equity, valuing the company at $500K. In this article, we will explore Finneato Fysh Foods Net Worth in 2025, details of the Shark Tank pitch, and more.
Finneato Fysh Foods Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and valuation after the Shark Tank show, Finneato Fysh Foods Net Worth is estimated at $600K in 2025.
| Annual Sales Revenue | $50,000 (As of 2023) |
| Profits | Not Available |
| Lifetime sales | Not Available |
Finneato Fysh Foods Shark Tank Pitch
Zoya and Alix pitched their company, Finneato Fysh Foods, on Shark Tank season 16. They aimed to revolutionize the seafood industry by offering a sustainable option free from mercury, parasites, and microplastics. Seeking $150,000 for 10% equity, they planned to boost production and grow their B2B network.
Finneato Fysh Foods makes vegan, plant-based raw fish substitutes. Their products mimic traditional seafood’s flavor, texture, and versatility, making them ideal for dishes like sushi, ceviche, and poke bowls.
They primarily operate on a B2B model, supplying frozen fillets to food service providers in Los Angeles. The fillets are crafted from organic root vegetables, sea algae, and fermented ingredients.
The company not only tackles health and environmental concerns linked to traditional seafood but also provides a safe choice for people who should avoid raw fish, such as pregnant women, immunocompromised individuals, and those with allergies. Producing Finneato costs only $4 per pound, while its selling price ranges between $10 and $13 per pound. Also, since launching in 2023, the company has made around $50,000 in revenue from B2B sales.
Kevin questioned why they weren’t focusing on direct sales to customers. He believed their large social media following could help boost sales and felt disappointed they weren’t using that advantage. He suggested that selling directly to consumers would help them grow faster.
There, Zoya explained that they lacked enough funds for that approach, but Kevin remained unconvinced. Another Shark, Lori supported their decision to prioritize B2B sales and understood why they started that way. Mark Cuban also saw the value of selling to restaurants but warned that growing quickly through wholesale could be difficult.
Then, the Sharks asked about competitors in the plant-based seafood market. There, Zoya mentioned two main rivals. One used food coloring banned in Europe, while the other was a Silicon Valley company that had raised $20 million. However, that company lacked culinary experts. But, Zoya believed her product had a better taste and used more natural ingredients.
The Sharks also asked why Zoya and Alix hadn’t raised money from venture capital firms. Zoya explained that women receive only a tiny share of venture capital, with lower funding for women of color. Kevin argued that Shark Tank investors focus solely on business potential and don’t consider a founder’s background.
When it came to the sharks’ ideas about the product, Robert Herjavec liked it but decided to step out because of low sales. Lori Greiner also stepped out, believing the business was still in its early stages. Mark Cuban thought scaling would be difficult, so he chose not to invest.
With only guest shark Daniel Lubetzky remaining, Zoya made her final pitch. Daniel offered $150,000 for 40% equity, which Zoya countered with 20%. Daniel revised his offer to 35%, but Zoya proposed 25%. In response, Daniel made a final offer of 30%, which Zoya accepted and left with a deal from Shark Tank.
| Company Name | Finneato Fysh Foods |
| Founders | Zoya Biglary and Alix Traeger |
| Business | Plant-based seafood |
| Episode | Season 16, Episode 04 |
| Asked Deal | $150,000 for 10% equity |
| Final Deal | $150,000 for 30% equity |
| Shark | Daniel Lubetzky |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Daniel Lubetzky | 01 – $150,000 for 40% equity 02 – $150,000 for 35% equity 03 – $150,000 for 30% equity (Accepted Deal) | 01 – $150,000 for 20% equity 02 – $150,000 for 25% equity |
| Mark Cuban | No | N/A |
| Kevin O’Leary | No | N/A |
| Robert Herjavec | No | N/A |
| Lori Grinear | No | N/A |
What Happened to Finneato Fysh Foods after Shark Tank?
As of February 2025, Finneato Fysh Foods is still in business. After appearing on Shark Tank, Fysh Foods experienced a sharp rise in website traffic and social media engagement. They share recipes, customer reviews, and product updates using social media platforms to inform and engage their community. This approach aims to build brand loyalty and educate people about plant-based seafood alternatives.
The company plans to improve its packaging by avoiding plastic and exploring seaweed-based alternatives. It is also dedicated to expanding its vegetarian product line and offering more sustainable choices. In 2024, the company added Koi Restaurant in West Hollywood and BESTIES Vegan Paradise to its list of clients. This growth highlighted its rising appeal among vegan and vegetarian consumers.
Fysh Foods is focused on becoming a leader in eco-friendly vegan seafood. To support this mission, they plan to stop using plastic packaging and explore biodegradable options made from seaweed. Fysh Foods also aims to enter the direct-to-consumer (D2C) retail market, allowing customers to enjoy their products at home.
Currently, six restaurants in Los Angeles serve their plant-based seafood. Customers can access delivery services nationwide through food apps like Feed App and restaurant partners. Their products are also available for purchase on their website.
On their website, a 2-pack of Spicy Tuna with Sauce sells for $34.99. In addition to food, they offer merchandise such as the Keep Swimming Unisex Sweatshirt ($39.99), made from 50% cotton and 50% polyester. Other items include the Go Fysh Dad Hat ($29.99) in various colors, the Fysh Tote Bag ($29.99), and the Keep Swimming Fisherman Beanie ($29.99).
Finneato Fysh Foods Founders
Zoya Biglary and Alix Traeger founded Fysh Foods in September 2021, with support from Paul Barbosa, Jr. Zoya, a personal chef, aimed to create a fish-like product without these dangers. She is a well-known social media influencer and food blogger, famous for her viral fruit-peeling and storytelling videos.
Before starting Fysh Foods, she served as the Director of Business Development at LSTN Sound Co. Zoya’s love for sushi began when she first tried it at 18. For years, she enjoyed eating seafood and various types of meat. However, she became more aware of the environmental and ethical concerns linked to meat consumption.
Over time, this awareness made her feel uneasy both mentally and physically when eating animal products, even though she didn’t experience any allergic reactions. This inner conflict led her to explore plant-based alternatives and eventually launch Fysh Foods.
Alix brought years of media and culinary experience to the company. As a co-founder of BuzzFeed Tasty, she played a major role in its success. She used his 10 years of content creation expertise to help spread Finneato’s message. Together, they combined their skills to create a brand for seafood lovers seeking safer, healthier options. Zoya Biglary and Alix Traeger’s net worth is unknown as of 2025.
Conclusion
Shark Tank is a TV show that showcases different business ideas and helps them succeed. Finneato Fysh Foods was one of the ventures featured on the show. They made a deal with Daniel Lubetzky, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 16, Episode 04.
