Coordinates Shark Tank Update | Season 16 

Entrepreneurs Sanya Richards-Ross and Aaron Ross pitched his company, Coordinates, in Shark Tank Season 16, Episode 07. It is an apparel brand that helps families create Fun and stylish memories by offering high-quality matching pajamas and loungewear. Did the entrepreneur secure a deal on Shark Tank? Check out the Coordinates Shark Tank update to find out!

Coordinates Shark Tank Pitch

Sanya and her husband appeared on Shark Tank to pitch their business idea. They asked $100,000 in exchange for 10% equity in their company, valuing their company at $1 million. Their brand, Coordinates, was inspired by their passion for bringing people together with matching, stylish loungewear and pajamas.

Their products are suitable for the whole family, including parents, children, and other loved ones. They wanted funding to increase their production and launch a special Team USA collection ahead of the Olympics. 

During their appearance, the Sharks asked Aaron and Sonya several questions about how Coordinates runs. They focused especially on product quality and the business’s operations. 

Coordinates sells their products through an online store where customers can easily browse, choose their items, and place orders. Each pajama set costs the company about $27 to make and sells for $89. 

Then, the Sharks also looked into their sales performance. At that time, Aaron and Sonya shared that their holiday collection made close to $25,000 in just one month. A second launch generated $55,000 over three months. The sales figures impressed the Sharks, but they wanted to know more.

Afterward, they raised questions about the brand’s name and how easily it would be to grow the business in the long term. Some of them felt that “Coordinates” might confuse customers and suggested the name might need work.

Kevin O’Leary and Mark Cuban both stepped back early, explaining that the clothing industry isn’t their area of expertise. They believed other Sharks would be a better fit for the deal. Lori Greiner admired Aaron and Sanya’s journey but also admitted that fashion wasn’t her strong suit, so she chose not to invest either.

Daymond John saw big potential in their brand and said it could be worth millions in the future. However, he felt it was still too early for him to invest. He also believed the business had more value than the current offer reflected, so he decided not to invest.

Robert Herjavec connected with Aaron and Sanya’s passion and loved their story. He offered $100,000 in exchange for a 25% stake in the business. Since Robert had experience in similar brands like Tipsy Elves, he felt confident he could help them grow.

Then, Aaron and Sanya responded with a counteroffer of 20% equity. At that moment, Daymond, who had backed out of the deal early, also liked those terms, but in the end, the couple chose to partner with Robert. They closed the deal at $100,000 for a 20% ownership stake.

Summary of the Sharks’ Deal

What Happened to Coordinates after Shark Tank?

As of 2025, the Coordinates is still in business. Since its appearance on Shark Tank, Coordinates has expanded its product range to include matching items for pets as well. The episode aired during the holiday season, and their Christmas collection sold out quickly. It was clear that many families were excited to grab their products for the holidays.

Three months before the Paris Olympic Games, Sanya and her husband Aaron announced their official licensing deal with the U.S. Olympic & Paralympic Properties. A portion of the sales from this collection will go to MommiNation Gives. This organization supports and empowers Black mothers. 

Today, the company continues to grow. A significant part of that success comes from Robert Herjavec, and with his support, they will expect to take the brand to the next level. To stay updated, you can visit their official website or follow them on Instagram.

Coordinates Net Worth 2025 & Financial Overview

After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and valuation after the Shark Tank show, Coordinates’s net worth is estimated at $2 million in 2025.

Coordinates Founders

Husband-and-wife duo Aaron Ross and Sanya Richards-Ross are the founders of the Coordinates company. During the holidays, they noticed how hard it was to find soft, stylish, matching clothes for relaxing at home. So, they decided to fill that gap by offering cozy loungewear that helps families feel connected and comfortable together.

Starting the business wasn’t easy. Like many new entrepreneurs, they faced many challenges. They had to figure out how to turn their idea into real products that people would love.  Moreover, they faced significant challenges in product design, marketing, and establishing a strong brand. But their love for family and passion for matching outfits kept them motivated.

From the beginning, they focused on ensuring that every piece was Fun, comfortable, and of high quality. Their Christmas collection sold out quickly, and they knew right away they had created something special. 

Aaron Ross and Sanya Richards-Ross both built impressive careers in sports. Sanya grew up in Jamaica, where she loved running from a young age. She worked hard with one big goal, which was to win an Olympic medal. Her dedication paid off, and she became one of the world’s top sprinters, winning four Olympic gold medals in the 400 meters.

Aaron, on the other hand, grew up in Texas, a state renowned for its passion for football. He followed his passion for the sport and went on to play at the University of Texas, where he made his mark as a standout player. Because there, he played for the college football team and helped his team win a national championship. After graduating, the New York Giants drafted him, and he went on to win two Super Bowls during his NFL career.

Conclusion

Shark Tank is a TV show that showcases various business ideas, helping them succeed. Coordinates was one of the ventures featured on the show. They made a deal with Robert Herjavec, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.