Card.io, a mobile gaming app founded by Destin George-Bell, aired on the 16th season of Shark Tank USA in 2024. The founder was seeking $150,000 for 5% equity. However, he secured a deal with Daymond John & Rashaun Williams, which was $150,000 for 15% equity, valuing the company at $1 million. In this article, we will explore Card.io’s net worth in 2024, details of the Shark Tank pitch, and more.
Card.io Net Worth 2024 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on the company’s growth rate and company valuation after the Shark Tank show, Card.io’s net worth is estimated at $1.5 million in 2024.
| Annual Sales Revenue | $400,000 (Estimated projection revenue) |
| Profits | Not Available |
| Lifetime sales | $470,000 |
Shark Tank Card.io Pitch
Destin Bell pitched his fitness tech app, Card.io, to the Sharks, asking for $150,000 in exchange for 5% ownership of his company. Using Mark and Lori during the pitch, he demonstrated how Card.io works and that outdoor cardio can feel like a fun, interactive game.
The Card.io app centres around making fitness social and exciting through gamification. Similar to sports games, each session creates a new map, letting players capture different blocks as they go. In 2023, the app had spread to 70 countries, reaching a user base of 22,000, with 14,000 of them actively using it.
There, Destin explained that Card.io follows a freemium model. The app is free to download, but teams can pay for premium features through a monthly subscription, which costs $25 per team.
To boost growth, Destin has partnered with events like the Austin and San Francisco Marathons, aiming to scale revenue up to $400,000. Launched in June 2022, Card.io has raised a total of $470,000 so far, including a $150,000 grant from Pokémon Go. Also, last month, Card.io earned $4,000 in sales.
Even though the company showed strong sales, Lori Greiner chose not to invest because she wasn’t personally interested in running or gaming. Kevin O’Leary appreciated the presentation but felt Destin needed more data to give him confidence in investing, so he also declined. Mark Cuban didn’t think the business was the right fit for him and chose not to invest as well.
However, Both Rashawn and Daymond showed interest in Card.io, recognizing Destin’s product as important. But, they wanted a larger share in the company. According to that, guest sharks Rashaun Williams and Daymond John offered $150,000 for 15% ownership. In response, Destin countered with a 10% equity offer for the same amount, but Sharks stood firm at 15%.
After some thought, Destin finally accepted the offer, seeing great value in the mentorship he’d gain. Also, he was genuinely excited to collaborate with Daymond and Rashawn. He felt confident they would help strengthen Card.io.
| Company Name | Card.io |
| Founder | Destin George-Bell |
| Business | A Mobile Gaming Apps |
| Episode | Season 16, Episode 01 |
| Asked Deal | $150,000 for 5% equity |
| Final Deal | $150,000 for 15% equity |
| Sharks | Daymond John & Rashaun Williams |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Daymond John & Rashaun Williams | $150,000 for 15% equity | $150,000 for 10% equity |
| Kevin O’Leary | No | N/A |
| Lori Grinear | No | N/A |
| Mark Cuban | No | N/A |
What Happened to Card.io after Shark Tank?
As of October 2024, Card.io is still in business. After appearing on Shark Tank, Card.io quickly gained popularity, especially across social media. Previously, their app could only be used by iOS users. Still, after they appeared on the Shark Tank, the team soon also created an Android waitlist.
Also, it added premium features like team chat groups to boost user engagement. They have prioritized user privacy and security by adding a feature called “ghost mode,” which allows users to compete anonymously. Teams can also create challenges and events for members, adding more depth to the app’s group system. This feature is part of Bell’s 2024 strategy to increase revenues and Monthly Recurring Revenue (MRR), along with other ongoing app developments.
Bell and his team plan to consistently improve the app with new features and updates. With solid investor support, Card.io will make a strong mark in the digital fitness market in the years ahead.
Card.io Founder
Destin George-Bell is the founder of Card.io, which was started in 2022. Originally from Louisville, Kentucky, he graduated with a marketing degree from the University of Kentucky in 2020. However, during the pandemic, he struggled to find work, which left him confined to his father’s mattress and losing motivation for exercise and outdoor activities.
At the time while thinking about how Pokémon GO became popular, he realized that a game could encourage people to go outside and be active. This inspired him to create an app that makes fitness fun. After moving to Austin, Texas, without his family nearby, Bell explored content creation, B2B SaaS, and real estate. He then began developing Card.io with co-founders Nirav Patel and Max Miranda.
Though Nirav and Max are no longer with the company, they were key in establishing its digital foundation and marketing. Bell now leads as CEO, while Nirav and Max initially served as Chief Product Officer (CPO) and Chief Technology Officer (CTO).
Destin Bell, the founder, showcased his entrepreneurial skills by participating in several business competitions. He became a semifinalist in the 2022 Black Ambition Prize, a program supporting Black entrepreneurs. Also, he won $10,000 in the Startup Runway Grant Pitch Competition.
Due to his hard work and success, Destin Bell earned a spot on Forbes 30 Under 30 for 2023. This list highlights young leaders across industries who make impactful contributions. This honor highlights his commitment to fitness app innovation and his role in promoting healthy lifestyles through gamification. Destin George-Bell’s net worth is unknown as of 2024.
Card.io Achievements and Awards
| Year | Achievements and Awards |
| 2024 | In May 2024, Bell’s company won the Render Capital Competition, securing $100,000 in funding for the Austin-based startup The company was featured on the Shark Tank Season 16 and secured a deal from Daymond John & Rashaun Williams |
Conclusion
The TV show Shark Tank showcases various business ideas and helps them succeed. Card.io appeared as one of the featured ventures. The founders made a deal with Daymond John and Rashaun Williams, proving that the right idea and strong execution can lead to success. Now, we eagerly await their future achievements.
Before you leave, check out the other company updates in Season 16, Episode 01.
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- 1587 Sneakers Net Worth 2024 Update & Their Shark Tank Pitch!
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