American Ghost Walks, a guided ghost walk tour company founded by Allison Jornlin and Mike Huberty, telecasted Shark Tank USA in 2023 on Season 15. The founders were seeking $250,000 for 15% equity for their business. Unfortunately, they couldn’t secure a deal with any of the Sharks. In this article, we will explore American Ghost Walks’s net worth in 2024, its Shark Tank pitch summary and more.
American Ghost Walks Net Worth
As of August 2024, American Ghost Walks‘s net worth is $1.5 million, and its annual revenue was $546K in 2022.
| Net worth | $1.5 million |
| Annual Sales Revenue | $546K (2022) |
| Profits | $92,000 (2021) |
| Lifetime sales | Not Available |
| Employees | 32 employees |
American Ghost Walks Net Worth Timeline
| Net Worth 2024 | $1.5 million |
| Net Worth 2023 | $1 million |
Shark Tank American Ghost Walks Update from Season 15
In the first-ever Halloween-themed episode of Shark Tank (episode 05), siblings Allison Jornlin and Mike Huberty presented their business, American Ghost Walks. This company offers ghost tours, and through their pitch, they aimed to introduce the Sharks to the world of ghosts.
The company operates in seven states and 25 cities, blending spooky experiences with local history. Allison, a paranormal investigator for over twenty years, designs and researches the tours. They hired knowledgeable guides in each location who followed a script written by Allison. The business also participates in paranormal events nationwide and hosts corporate tours that include food, drinks, and transportation.
Guest Shark Jason Blum, the CEO of Blumhouse Productions and an expert in horror movies, asked about the company’s sales and how long they have been in business. Mike explained that Allison began the business in Milwaukee, Wisconsin, in 2008. Then, Mike started one in Madison in 2010. They later expanded to other locations, including Minneapolis and St. Paul.
There, Barbara Corcoran asked if these new locations were as successful as the original ones. Mike admitted that not all locations were equally successful. In 2020, they operated only in Minnesota and Wisconsin, earning $92,000. By 2021, they expanded to Illinois and increased their total earnings to $392,000, but after spending $300,000, their profit was just $92,000.
In 2022, their revenue grew to $546,000, but they lost $42,000 due to reinvesting in the business. For the 2023 year, they projected $650,000 in sales but expected to lose $600,000 of that.
Further, Allison talked about their idea to start haunted cruises. Jason advised them to focus on making one area successful and profitable before expanding. There, he also decided not to invest. Although Lori Greiner found the business enjoyable, she agreed with Jason’s advice and chose not to invest.
Barbara Corcoran also decided to refrain from investing, mentioning that entrepreneurs often made the common mistake of not focusing on one thing before expanding business. Mark Cuban echoed the other Sharks’ feedback but added that the presentation lacked focus. He was the next Shark to decline the investment.
Kevin O’Leary was the last Shark, but he didn’t think he would make back his investment or see a profit, so he decided not to invest. With no offers, Mike and Allison left Shark Tank Season 15 without a deal.
| Company Name | American Ghost Walks |
| Founders | Allison Jornlin and Mike Huberty |
| Business | Guided ghost walks |
| Episode | Season 15, Episode 05 |
| Asked Deal | $250,000 for 15% equity |
| Final Deal | No Deal |
| Shark | No Sharks |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | Madison, Wisconsin, USA |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counter Offer |
| Mark Cuban | No | N/A |
| Kevin O’Leary | No | N/A |
| Barbara Corcoran | No | N/A |
| Lori Greiner | No | N/A |
| Jason Blum | No | N/A |
What Happened to American Ghost Walks after Shark Tank?
As of March 2024, the American Ghost Walks is still in business. They operate in seven states and Puerto Rico, and their tour has an average rating of 4.5 stars from 23 reviews on TripAdvisor. Even though they didn’t secure a deal on Shark Tank, the company seems to be doing well. Fans of the show are already asking on Twitter if ghost tours were available in their area.
Most companies featured on the show usually see a sales boost after their episode airs and American Ghost Walks will likely experience the same. Their website offers the chance to join a mailing list, where you can receive a free ghost story and special deals on merchandise. The site also lists its tour locations in California, Hawaii, Illinois, Louisiana, Maine, Minnesota, Wisconsin, and Puerto Rico. They have a good following on social media, showing that people enjoy what they offer.
They offer tours in 25 locations, expected to grow to at least 30 by this year. Dark tourism, now a $30 billion industry, highlights the potential for American Ghost Walks. In an interview with jsonline.com, the owners mentioned having a fun experience on Shark Tank. They noted that while Kevin O’Leary was friendly during filming, the show’s editing made him appear more like the “bad guy.”
American Ghost Walks Founders
Allison Jornlin and Mike Huberty are the founders of American Ghost Walks, which started in 2010. Mike channelled his love for the paranormal into music, joining a band called Sunspot that aimed to bring attention to the “weird Wisconsin” rock scene. Mike, who graduated from the University of Wisconsin-Madison, is an entrepreneur and a musician.
In 2008, Allison started a ghost tour in Milwaukee. When Mike faced financial troubles, she helped him start a similar tour. They then expanded to St. Paul, Red Wing, and Stillwater in Minnesota and added tours in Lake Geneva, Waukesha, and Wisconsin Dells. Allison earned her Bachelor’s degree from the University of Wisconsin-Milwaukee. Also, early in her career, she worked as a web producer and teacher.
American Ghost Walks Achievements and Awards
| Year | Achievements and Awards |
| 2023 | The company was featured on Shark Tank Season 15 |
Conclusion
Shark Tank is a TV show that showcases different business ideas and helps them succeed. American Ghost Walks was one of the ventures featured on the show. Despite losing a deal, the company showed that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 05.
