Y’all Sweet Tea, a Sweet tea beverages brand founded by Darien Craig and Brandon Echols, aired on the 16th season of Shark Tank USA in 2024. The founders were seeking $500,000 for 5% equity for their business. However, they secured a deal with Lori Greiner and Rashaun Williams, which was $500,000 for 15% equity, valuing the company at $3.33 million. In this article, we will explore Y’all Sweet Tea’s net worth in 2025, details of the Shark Tank pitch, and more.
Y’all Sweet Tea Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 10% per year. Based on this growth rate and valuation after the Shark Tank show, Y’all Sweet Tea’s net worth is estimated at $4.92 million in 2025.
| Annual Sales Revenue | Projected $5 million in 2024 |
| Profits | In 2023, sales reached $4 million with a profit margin of 20% |
| Lifetime sales | No Available |
Y’all Sweet Tea Shark Tank Pitch
Brandon Echols and Darien Craig walked into the Shark Tank to present their business idea. There, they pitched their company, Y’all Sweet Tea, and asked for $500,000 in exchange for 5% ownership, valuing their business at $10 million.
During their pitch, they shared how they grew their brand by teaming up with social media influencers. One of the key influencers they worked with was Mama Sue’s Southern Kitchen, run by Sue Garrett. She is a well-known content creator and was also part of their presentation.
They bought the product for $4.34 wholesale and sold it on their website for $7.25. Their business was already making a profit, but they needed more funds to expand it.
The company started in 2021 and has grown steadily each year. Their revenue was $1.2 million in 2021, $2 million in 2022, and $4 million in 2023. At the filming time, they have made $3 million in sales and expect to surpass $5 million by year-end.
They told the Sharks they are in talks with Walmart for a 500-store trial. One of their biggest sales highlights was selling 10,000 flavored tea bags in just 35 minutes, making $100,000 in only 8 minutes. Also, Darien and Brandon built the business without outside investors or loans, keeping 100% ownership themselves. Darien and Brandon’s pitch impressed the Sharks, especially their strong sales and social media presence.
Guest Shark Rashaun was the first to make an offer which was $500,000 for 10% equity. He wanted to help them expand into major retail stores. Kevin O’Leary also jumped in, proposing to partner with Rashaun for $500,000 in exchange for 15% ownership. His goal was to boost their retail reach and grow the business.
Lori Greiner showed interest, too. She suggested splitting 15% equity with Kevin and Rashaun, making the same offer as Kevin. At that time, Darien and Brandon were excited about the offers and impressed by the Sharks’ retail experience. After considering their options, they decided to partner with Rashaun and Lori, turning down Kevin’s offer.
Finally, they sealed the deal, which was $500,000, in exchange for 15% ownership, believing that with the Sharks’ guidance, they could take Y’all Sweet Tea to the next level.
| Company Name | Y’all Sweet Tea |
| Founders | Darien Craig and Brandon Echols |
| Business | Sweet tea beverages |
| Episode | Season 16, Episode 05 |
| Asked Deal | $500,000 for 5% equity |
| Final Deal | $500,000 for 15% equity |
| Sharks | Lori Greiner and Rashaun Williams |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Lori Grinear & Rashaun Williams | $500,000 for 15% equity (7.5% each with Rashaun and Lori), Accepted Deal | $750,000 for 15% equity |
| Rashaun Williams | $500,000 for 10% equity | No |
| Kevin O’Leary | $500,000 for 20% equity (10% each Rashaun and Kevin) | 01 – $750,000 for 15% equity 02 – $500,000 for 15% equity with Rashaun |
| Mark Cuban | No | N/A |
| Barbara Corcoran | No | N/A |
What Happened to Y’all Sweet Tea after Shark Tank?
As of 2025, Y’all Sweet Tea is still in business. After appearing on Shark Tank, Y’all Sweet Tea saw a massive surge in website traffic, sales, and social media followers. Moreover, since appearing on Shark Tank, Y’all Sweet Tea has expanded its product line with new flavored teas like Georgia Peach, Juicy Watermelon Whirl, and Snazzy Razzy, offering more choices for customers.
The company has also introduced accessories such as apparel, cookbooks, cookware, and drinkware, enhancing the customer experience. With over 33,000 five-star reviews, customers love the tea’s authentic Southern flavor and easy preparation. Now available in nearly 1,000 grocery stores nationwide, customers can also order their products online through Amazon or the company’s website.
In May 2024, the company reached a significant milestone which was 250,000 orders since starting. The founders are focused on continuing product development and breaking new records as they expand their offerings. In October 2024, they partnered with Golden Rule BBQ & Grill, Birmingham’s oldest restaurant, which began serving Y’all Sweet Tea to its customers.
Additionally, Y’all Sweet Tea offers tutorials on how to make its beverages on its YouTube channel, and it plans to add a cookbook section soon. Furthermore, Darien Craig and Brandon Echols host a podcast on the company’s social media, where they invite influencers, entrepreneurs, and business owners to share their stories.
Y’all Sweet Tea Founders
Darien Craig and Brandon Echols are the founders of Y’all Sweet Tea. Darien Craig, one of the co-founders, has a marketing background. He grew up watching his grandfather enjoy sweet tea, and the idea to sell it came to him while he was in high school. In 2015, Darien decided to turn his idea into reality.
With just $300, he bought his first jars, tea, and sugar, marking the start of his business journey. Then, On April 10, 2021, Darien and Brandon officially launched Y’all Sweet Tea, which was later featured on Season 16 of Shark Tank.
Darien earned his BBA in Marketing from Jefferson State Community College. His career began in 2012 as an operations assistant at Gerald Swindle Inc. In 2015, he briefly worked as a sales representative for Commercial Printing Company before becoming the social media manager at TH Marine Supplies from December 2016 to August 2021.
In 2016, he launched The Outdoors Agency, a creative content and social media management company that helped clients enhance their digital presence. He used these skills to boost Y’all Sweet Tea’s online engagement, claiming the company leads its competitors in social media engagement.
Brandon Echols, the other co-founder, has a background in finance. He has worked as a licensed agent at New York Life Insurance Company and as a manager at Regions Bank.
Currently, both Darien and Brandon are entirely focused on growing their tea brand. Moreover, to boost their brand recognition, they have partnered with internet personality Brenda Gantt. However, as of 2025, Darien Craig and Brandon Echols’s net worth remains unknown
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Y’all Sweet Tea was one of the ventures featured on the show. They made a deal with Lori Greiner and Rashaun Williams, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 16, Episode 05.
- Chomp Shop Net Worth & Their Shark Tank Season 16 Update
- Creator Camp Net Worth & Their Shark Tank Season 16 Update
- Chalkless Net Worth & Their Shark Tank Season 16 Update
