Dingle Dangle, a hands-free baby toy founded by Mark Hamilton and Stewart Gold, aired on the 15th season of Shark Tank USA in 2024. The co-founder, Stewart Gold, sought $75,000 for 20% equity for their business. However, he secured a deal with Kevin O’Leary, which was $250,000 for 20% equity. In this article, we will explore Dingle Dangle Net Worth in 2024, its Shark Tank pitch summary and more.
Dingle Dangle Net Worth
As of January 2024, Dingle Dangle’s net worth is estimated at $1 million, and its annual revenue was $40,000 in 2023.
| Net worth | $1 million *estimated |
| Annual Sales Revenue | $40,000 (2023) |
| Profits | $10,000 – $15,000 (2023) |
| Lifetime sales | $185,000 (As of 2023) |
| Employees | 2-10 employees |
Dingle Dangle Net Worth Timeline
| Net Worth 2024 | $1 million |
| Net Worth 2023 | $800K |
| Net Worth 2022 | $500K |
Shark Tank Dingle Dangle Update from Season 15
Stewart Gold, the creator of Dingle Dangle, stepped onto the Shark Tank stage, hoping to get a deal. There, he asked for $75,000 for 20% ownership, giving his company a value of $375K.
There, he said that Mark Hamilton, his business partner, initially came up with this product idea because he struggled with his 7-month-old child while on a trip to Spain. Also, he further said while changing his baby’s diaper, he noticed how difficult it was to keep his baby, comparing the experience to wrestling an alligator. This shared struggle brought them together, and their teamwork is the driving force behind this unique product.
These challenges inspired them to create a headband that holds a toy, which hangs in front of the parent’s forehead. This toy kept them baby entertained and made diaper changing easier for Stewart.
The Dingle Dangle isn’t just a headband toy. The toy can be removed and attached to a stroller or infant car seat or used as a rattle. Also, Stewart emphasized its significant usefulness when changing diapers in public places.
In the tank, Stewart said that in 2020, he filed for a utility patent for the Dingle Dangle system. However, during his pitch, he didn’t make it clear whether the patent had been granted. After the presentation, the sharks really liked the product and the idea behind it. Also, they know that all parents face the challenge of dealing with wiggly babies.
Daymond John asked about the company’s sales. Stewart shared that Dingle Dangle began selling in 2022, bringing in $67,000. He further said that sales could have been higher, but they ran out of stock within two months.
Kevin O’Leary then asked about the product’s price and cost. There, Stewart explained that each Dingle Dangle sells for $40, with a production cost of $15. This gives the company a $25 profit per unit. Kevin then followed up by asking about the company’s most recent sales figures.
There, Stewart shared that the company made only $40,000 in sales so far in 2023, though this month was their best with $15,000 in sales. He predicted ending the year with $185,000 in total sales but expected a profit of just $10,000 to $15,000. Despite hoping for increased sales in the upcoming months, the sharks grew concerned after hearing these numbers.
Candace Nelson, a guest shark, highlighted the product’s versatility, suggesting that it could be beneficial for occupational therapists based on her work in the sensory development centers. Stewart, the creator, explained that he initially designed the toy as a sensory product but later broadened its focus. He further emphasized that while it functions as a sensory toy, it is also a versatile gift for babies.
Kevin O’Leary asked Stewart why he wanted a shark as a partner. There, Stewart explained that Dingle Dangle needed better marketing, expertise, and connections. The company aimed to license its products to create toys that fathers could gift to their sons, featuring sports league logos. However, In the end, Kevin decided not to invest in the business because the product didn’t suit his preference.
Mark Cuban and Lori Greiner expressed their interest in the product. Still, they felt that the business didn’t need to be more scalable. Because of this, they decided to drop out of the deal. Daymond John also liked the product, but he said it wasn’t a suitable investment for him, so he chose to opt out as well.
Candace, the last remaining shark, initially felt excited about the product. However, when Stewart began discussing licensing and leagues, she struggled to connect with his vision. But finally, she chose to drop out of the deal as well.
Even after losing all the sharks, Stewart never gave up his effort. He argued that his social media following could attract customers and help Dingle Dangle grow.
At that moment, Kevin showed interest and proposed a royalty deal. He offered Stewart $75,000 for 20% equity and $1 royalty per unit forever. After some negotiation, they finally valued the company at $375K, and the deal was $75,000 for 20% equity and $1 royalty per unit until the total royalties reached $300,000. So, the founder, Stewart Gold, left Shark Tank in a happy mood.
| Company Name | Dingle Dangle |
| Founders | Mark Hamilton and Stewart Gold |
| Business | Baby toy |
| Episode | Season 15, Episode 10 |
| Asked Deal | $75,000 for 20% equity |
| Final Deal | $75,000 for 20% equity and $1 royalty per unit until the total royalty reaches $300,000 |
| Shark | Kevin O’Leary |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | Boca Raton, Florida, USA |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counteroffer |
| Kevin O’Leary | $75,000 for 20% equity and $1 royalty per unit forever | $75,000 for 20% equity and $1 royalty per unit until the total royalties reach $300,000 (Accepted Deal) |
| Mark Cuban | No | N/A |
| Daymond John | No | N/A |
| Lori Grinear | No | N/A |
| Candace Nelson | No | N/A |
What Happened to Dingle Dangle after Shark Tank?
As of 2024, the Dingle Dangle is still in business. The Shark Tank appearance gave Dingle Dangle a lot of attention, increasing its visibility through media coverage. Despite tough competition in the toy industry, Dingle Dangle continues to operate and aims to grow. Before its appearance on Shark Tank, the brand had over 2,000 Instagram followers. However, after its appearance, it has now increased to over 3,500 Instagram followers.
The company plans to expand into the U.S. market after already seeing some success in the U.K. Their product has gained media attention from Hello Magazine, The Sun, and The Stray Ferret. Also, to feel like they have been in the shark tank, they launched a Shark Tank Baby gift bundle on their website, which includes the playset and a cute shark robe for babies.
The Dingle Dangle is currently available for purchase on Amazon, Etsy, and the official Dingle Dangle website. These platforms offer a wide selection of baby products, covering most parents and their little ones. With the U.S. toy market valued at $24.34 billion in 2022, there’s significant growth potential. While competition is intense, if their sales take off more, larger companies may take an interest in acquiring Dingle Dangle.
Dingle Dangle Founders
Mark Hamilton and Stewart Gold are the founders of Dingle Dangle, which was started in 2020. Mark Hamilton, who runs an investment banking recruitment service, initially came up with the idea. While on a trip to Spain, he struggled with his 7-month-old child and decided he needed a better solution when they got home.
Mark made a prototype using a coat hanger with keys hanging on it. It worked well, but he realized it needed some improvement and that he needed help to refine it. He found help from Stewart Gold, a lawyer who lived upstairs. The two quickly became friends and then teamed up to refine the product.
Stewart had been a lawyer for 11 years but was excited by Mark’s idea, especially since his wife was expecting their second child at the time. Stewart earned his Bachelor’s degree from the University of Michigan and completed his law degree at Florida University. Mark Hamilton and Stewart Gold’s net worth is $93,750 as of 2024.
Dingle Dangle Achievements and Awards
| Year | Achievements and Awards |
| 2022 | The company received the Editor’s Choice award from the respected Made for Mums editorial board The company ran a crowdfunding campaign on Indiegogo and raised over $5,000 The product was highlighted in Hello magazine as one of the best sensory toys for babies The British Baby Product Association named the product one of the “Best New Products” |
| 2024 | The company was featured on Shark Tank Season 15 and got the deal from Kevin O’Leary |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Dingle Dangle was one of the ventures featured on the show. They made a deal with Kevin O’Leary, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 10.
