Sock Candy, a sock product founded by Mary Gui, aired on the 16th season of Shark Tank USA in 2025. The founder was seeking $150,000 for 5% equity for their business. However, she secured a deal with Barbara Corcoran, which was $150,000 for 10% equity, valuing the company at $1.5 million. In this article, we will explore Sock Candy’s net worth in 2025, details of the Shark Tank pitch, and more.
Sock Candy Net Worth 2025 & Financial Overview
After the show aired, the company experienced significant sales, with an estimated growth rate of 8% per year. Based on the company’s growth rate and valuation after the Shark Tank show, Sock Candy’s net worth is estimated at $2 million in 2025.
| Annual Sales Revenue | $1.4 million *Expected end of this year |
| Profits | $300,000 *Expected end of this year |
| Lifetime sales | Not Available |
Sock Candy Shark Tank Pitch
In Season 16, Episode 16 of Shark Tank, entrepreneur Mary Gui introduced her creative sock brand, Sock Candy. She brought lots of energy to her pitch and shared her belief that the sock industry still has to grow.
Mary’s socks stand out because they mix fashion and function. Each pair uses a blend of nylon and cotton, with extra strength added at the heels and toes. They come in bright colors, playful patterns, and sheer fabric that gives a light, fun feel. Some customers even say the sheer part looks like tattoos on their feet, which adds an unexpected experience.
During her Shark Tank pitch, Mary Gui gave each shark a pair of her socks. There, she gave styles that matched their personalities. Barbara got bright floral designs, while Lori received socks with a mix of soft and bold looks. The male sharks tried on larger-sized socks from her collection.
Barbara asked Mary to share her story. Mary said she is a first-generation Chinese-American who moved to the U.S. when she was six. She was raised by her single mom, who taught her the value of hard work and staying strong.
Although Mary went to business school, her real passion was fashion. So, she left her job and launched a fashion blog. Over time, her Instagram following grew, and people loved her sock style, and those socks became the main focus of her posts. That inspired her to turn the idea into a business, and that’s how Sock Candy was born.
Robert wanted to know how much the socks cost to make and sell. At that moment, Mary said she sells each pair for $18 and wholesales for $9. She further explained that it costs between $2.50 and $3.00 to make one pair.
She also shared her sales numbers. So far this year, the company has made $826,000 in sales. Over the last 12 months, sales have hit $1.2 million, and she expects to reach $1.4 million by the end of the year.
Mark then asked if her business was making a profit. Mary said yes, and the company is on track to earn $300,000 in profit this year. Also, last year, she made $114,000 from $700,000 in revenue.
Kevin O’Leary then asked if Mary had taken any outside investment. There, she told him no; she has built the business on her own without any outside funding.
Robert Herjavec then asked about her future plans. Mary said she hopes to partner with Target. Launching a collection there is a big goal for her; she sees it as a huge step in growing her brand and reaching more customers.
Even though Mark said he liked socks, he didn’t see how to help and decided to step out of the deal. Robert also chose not to invest, saying the product didn’t fit him. However, he further said that he respected Mary’s passion and hard work.
However, Kevin O’Leary liked the product and offered Mary $150,000 for 12.5% equity in her company. He pointed out her strong sales and smart business sense. At that moment, Barbara Corcoran jumped in with a different deal. She offered the same amount, $150,000, but asked for 15% equity.
There, Barbara also said she could personally connect with Target. Mary could keep the money and take back her equity if Babara couldn’t make that happen. That bold promise impressed the other sharks.
Thinking it over, Mary turned to Lori and asked if she wanted to make an offer. Lori complimented Mary on everything she had achieved. But she admitted she wasn’t into socks and decided not to invest.
So, Mary had two sharks to go with forward. However, she turned to Barbara and requested a $150,000 counteroffer for just 10% equity. Barbara eventually agreed with her, and Mary left the Shark Tank stage with a deal.
| Company Name | Sock Candy |
| Founder | Mary Gui |
| Business | Fashion socks |
| Episode | Season 16, Episode 16 |
| Asked Deal | $150,000 for 5% equity |
| Final Deal | $150,000 for 10% equity |
| Shark | Barbara Corcoran |
Summary of the Sharks’ Deal
| Shark | Offer | Counteroffer |
| Barbara Corcoran | $150,000 for 15% equity | $150,000 for 10% equity (Accepted Deal) |
| Kevin O’Leary | $150,000 for 12.5% equity | No |
| Mark Cuban | N/A | No |
| Lori Grinear | N/A | No |
| Robert Herjavec | N/A | No |
What Happened to Sock Candy after Shark Tank?
As of 2025, Sock Candy is still in business. After the Shark Tank episode aired, Sock Candy saw a big jump in sales! Mary made the most of the moment by launching two special sock bundles inspired by the show.
One bundle includes five best-selling styles, like the Cherry Blossom and Year of the Dragon sheer crew socks. The second bundle features Mary’s personal favorites from her pitch. It includes playful designs such as Heart Floral and Strawberry Daisy Ruffle socks.
Barbara used her strong business network to help the brand partner with other stores. This support allowed Sock Candy to create more designs and grow a strong social media following. She continues to design fun, stylish socks and hopes to team up with other brands. While developing the company, she avoids expanding too fast or moving in too many directions at once.
You can browse their collection on the Sock Candy website. For the latest news and new designs, follow them on social media.
Sock Candy Founder
Mary Gui is the founder of Sock Candy, which started in August 2020. She earned a marketing degree from Emory University and has experience at top companies like Showtime Networks, Modern Luxury, Arby’s, JWT, DigitasLBi, and Havas Worldwide. In 2016, she became a full-time fashion blogger. Her passion for creative style eventually led her to create the Sock Candy brand.
Mary moved to the United States with her mother when she was seven. When was growing up, her mom encouraged her to follow a traditional path, aiming for careers like business, law, or medicine. Mary then chose business school and earned a marketing degree.
After graduating, she spent five years working in advertising. She worked at large agencies, helping promote products, but she was passionate about fashion. Even though the work felt dull, she picked up valuable skills. She learned how to manage projects, work with teams, and handle communication between clients and creative teams.
Mary eventually left her job to follow her true passion. She began sharing her style online and slowly built a following on Instagram. Over time, she grew her brand, partnered with fashion companies, created sponsored content, and turned her creative work into a steady income.
At first, Mary did everything herself. She modeled her socks and added pieces from her personal wardrobe to make the photos stand out. As the brand has grown, Mary began hiring models and finding new ways to bring her creative background into the business. Her experience continues to guide how she runs and builds Sock Candy.
Mary appreciates the limitless reach that e-commerce offers. Unlike traditional businesses tied to a single location, online companies can connect with customers from all over. She believes, with the right idea and effective marketing, anyone can build a brand and reach a diverse audience. Mary Gui’s net worth is unknown as of 2025.
Conclusion
Shark Tank is a TV show that showcases different business ideas and helps them succeed. Sock Candy was one of the ventures featured on the show. They made a deal with Barbara Corcoran, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 16, Episode 16.
- Jane Foodie Net Worth & Their Shark Tank Season 16 Update
- AirTulip Net Worth & Their Shark Tank Season 16 Update
- RUFF Liners Net Worth & Their Shark Tank Season 16 Update
