Shark Tank Supermix Studio, an interactive custom clothing company for kids founded by Jennifer Stein-Bischoff, entered Shark Tank USA in 2023 on Season 15. The founder was seeking $250,000 for 10% equity for their business. However, they secured a deal with Lori Greiner and Robert Herjavec, which was $250,000 for 20%, plus a 3.5% royalty. In this article, we will explore Supermix Studio’s net worth in 2024, its Shark Tank pitch summary and more.
Supermix Studio Net Worth
As of August 2024, Supermix Studio’s net worth is estimated at $1.65 million, and its annual revenue was $110K in 2023.
| Net worth | $1.65 million *estimated |
| Annual Sales Revenue | $110K (2023) |
| Profits | Not Available |
| Lifetime sales | $170K (2023) |
| Employees | 2-10 employees |
Supermix Studio Net Worth Timeline
| Net Worth 2024 | $1.65 million |
| Net Worth 2023 | $1.6 million |
| Net Worth 2022 | $1 million |
Shark Tank Supermix Studio Update from Season 15
In the Shark Tank, Jennifer sought $250,000 for 10% of her company’s equity, valued at $2.5 million. There, Jennifer displayed some of the clothes as examples. As a designer, she wanted to create a brand that allowed kids to design clothes representing their identity. That’s how she developed Supermix Studio, the first custom clothing brand for kids.
Jennifer describes Supermix Studio as a mix of video games and clothing brands. It allows users to personalize their clothing and accessories. They offer a variety of items, including denim jackets, sweatshirts, backpacks, and accessories.
If you want to try their product, visit the company’s website and pick a style. Then, click “Customize now.” You can choose from over 500 high-quality patches and place them wherever you like on the front, back, sleeves, or even the hood. Then, the company creates the final product.
Lori Greiner praised the high quality of the materials. Robert Herjavec asked Jennifer about the cost of a jean jacket. There, she explained that it costs $13.50 to make and is sold for a base price of $69. Further, she explained that depending on the number of patches chosen, they add an extra $15 to $20 to the cost.
Then, Mark inquired about the cost of the sweatshirts. Jennifer responded that each sweatshirt costs $17.50 to make and sells for $55. Daymond then asked if they produce the patches themselves. Jennifer happily confirmed that they did, explaining that all the patches are based on her original designs.
Daymond asked Jennifer which companies she had worked with before. She explained that her first major role was with Gloria Vanderbilt, where she was hired to launch their first junior brand. She designed a pair of jeans there that eventually became a $100 million success. After that, Tommy Hilfiger brought her on as a Vice President to design for Tommy Jeans.
With 20 years of experience in the industry, she has been instrumental in generating billions in sales. Her most recent position was as Chief Merchandising Officer for a primary children’s clothing manufacturer. But later, she resigned from that position.
Robert asked Jennifer what motivated her to leave her job and start her own company. There, she explained that the pandemic played a big role. While at home with her children, she looked for creative activities to keep them engaged, like tie-dying and adding patches to clothes. She found it so enjoyable that it sparked the idea for her own interactive clothing brand, where kids can customize their clothes and accessories.
Then, Kevin asked Jennifer about her sales. She shared that she started her business in October 2022 and made $60,000 in sales. When the show was filmed, her sales had reached $110,000.
Jennifer also had a new plan to introduce kiosks in stores. During the filming, she talked with Claire, an American accessory shop, about where to place the kiosks. Claire’s would receive 30% of the sales made through these kiosks.
However, Kevin O’Leary intensely disliked the kiosk idea, and Mark Cuban wasn’t a fan of it either. Daymond John said he loved the business concept but thought it was too risky, so he decided not to invest. Kevin reiterated that he didn’t like the kiosk idea and was not interested in retail, so he decided to not invest.
Fortunately, Robert and Lori had a different opinion. They decided to team up and offer $250,000 for 25% equity in the company. However, they also wanted a 5% royalty until they recovered their initial investment.
Jennifer responded it with a counteroffer of 20% equity and a 2% royalty. But, Robert and Lori declined it and countered with 20% equity and a 3.5% royalty, valuing the company at $1 million. Finally, Jennifer accepted their offer and left Shark Tank Season 15 with two sharks as partners.
| Company Name | Supermix Studio |
| Founder | Jennifer Stein-Bischoff |
| Business | A custom-designed kids’ clothing company |
| Episode | Season 15, Episode 06 |
| Asked Deal | $250,000 for 10% equity |
| Final Deal | $250,000 for 20%, plus a 3.5% royalty |
| Shark | Lori Greiner and Robert Herjavec |
| Business Status | In Business |
| Company Website | Visit Website |
| Headquarter | New York, USA |
Summary of the Sharks’ Deal List!
| Shark | Offer | Counter Offer |
| Lori Greiner & Robert Herjavec | $250,000 for 25% equity plus 5% royalty until they recover their initial investment (From Lori Greiner & Robert Herjavec) | $250,000 for 20% equity plus 2% royalty until they recover their initial investment (From Jennifer Stein-Bischoff) $250,000 for 20% equity plus 3.5% royalty until they recover their initial investment (From Lori and Robert) |
| Kevin O’Leary | No | N/A |
| Mark Cuban | No | N/A |
| Daymond John | No | N/A |
What Happened to Supermix Studio after Shark Tank?
As of August 2024, the Supermix Studio is still in business. When the Supermix Studio episode aired on November 3, 2023, Jennifer announced that sales had increased by 2000% in an interview with SourcingJournal.com. Before Shark Tank, their website received about 300 views on a good day, but after the episode aired, traffic soared to 19,000 views that night. Moreover, the brand’s appeal has been boosted by celebrity endorsements like Selma Blair and Jessica Alba.
Jennifer has lowered her company’s valuation from $2.5 million to $1 million, which could affect whether the deal closes. The royalty part of the deal will take away some cash flow from the business. Also, when discussing their plans, she plans to use the funds to hire more staff, invest in the kiosk model, and grow their direct-to-consumer sales.
They offer a wide range of clothing for all ages, including toddlers, kids, teens, and even moms. Customers can personalize their clothing further with custom sweatshirts, adding names, slogans, or meaningful words.
For a more hands-on experience, Supermix Studio also offers the option to set up a personal kiosk at a location. This feature lets users see their designs immediately and create unique pieces. While their products are handcrafted and may take a little time, customers can feel satisfied and happy with the results.
Prices range from $45 to $69, and each item includes 200 “patch points,” making it easy for kids to be creative. The company is also seeking brand partnerships and has partnered with Mrs. Bench from Fidget Toys Plus and Zigazoo. The website has many 5-star reviews from customers, showing that what they designed online matched perfectly with what they received in the mail.
Supermix Studio Founder
Jennifer Stein-Bischoff founded Supermix Studio in 2021. Her love for fashion began in childhood when she decorated her clothes to match her style. Later, her passion for personalizing clothes turned into a career. She has over 20 years of experience in the fashion industry and has worked with well-known brands like Tommy Hilfiger, Sean John, and Aeropostale.
A significant step in her career was moving from design director at GLO Jeans to vice president of women’s design at Aeropostale. With Supermix Studios launched, she uses her expertise to help kids express their individuality through fashion. Jennifer Stein-Bischoff’s net worth is unknown as of August 2024.
Supermix Studio Achievements and Awards
| Year | Achievements and Awards |
| 2023 | The company was featured in Shark Tank and secured a deal from Lori Greiner & Robert Herjavec |
Conclusion
Shark Tank is a TV show showcasing different business ideas, helping them succeed. Supermix Studio was one of the ventures featured on the show. They made a deal with Lori Greiner and Robert Herjavec, showing that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.
Before you leave, check out the other company updates in Season 15, Episode 06.
